48 research records include typography notes. A note may describe a corporate typeface, custom logo lettering or an earlier identity; read the version context before choosing a font. An alternative font is not an authentic logo master.
Figma Sans was developed with Grilli Type for the wider brand system. A brand typeface is not automatically the typeface used in a logo; the original symbol has no wordmark lettering to identify.
AI-assisted source review, 2026-09-08. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Microsoft explicitly identified Segoe as the typeface for the corporate logotype introduced in 2012. That evidence is version-specific and does not describe every earlier Microsoft wordmark. For the 1987 logotype, designer Scott Baker described a Helvetica italic typeface with a slash between the o and s.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The 2022 wordmark uses custom letterforms. The announcement does not name a commercial font.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Renault MN, a custom typeface developed by Wolff Olins, was historically used in the Renault logo and documentation. Renault Identité, designed by Jean-François Porchez and shown in October 2004, was developed from the Renault logotype created by Éric de Berranger. From 2007, as part of the Saguez & Partners revamp, graphic advertising used Helvetica Neue Condensed.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Mazda’s 1974 corporate identity system combined the corporate symbol with a Mazda typeface and Mazda Blue. In 2018 the corporate mark was redefined as a wordmark, and the wordmark introduced in 2025 has what Mazda calls a modern style.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The Ford script has a historical lettering credit. A modern downloadable font with a similar appearance is not established as the original logo typeface.
AI-assisted source review, 2026-09-08. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Korean Air Sans is a documented 2025 custom brand type family by Dalton Maag. Its existence does not make every logo letter a direct typesetting of that family.
AI-assisted source review, 2026-09-08. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The historical script logo is documented as custom lettering by Juan Carlos Pagan and Mike Deal. A similar-looking commercial script font is not established as the exact logo typeface. Brand New identified the wordmark adopted in 2017 as a slightly modified Neue Haas Grotesk in its Black weight.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The apple symbol has no lettering. Typefaces Apple has used beside it: Motter Tektura before 1984, Apple Garamond from 1984, Myriad from 2002 and San Francisco from 2015 (apple.com from January 2017).
AI-assisted source review, 2026-09-24. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Wordmark lettering from 2015: Product Sans, created in-house by Google; the 2026 update uses a modified Google Sans. The 1999–2015 logo was based on Catull, a serif typeface by Gustav Jaeger for Berthold (1982).
AI-assisted source review, 2026-09-24. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
For the 2025 update, Koto created Amazon Logo Sans, a custom font for Amazon’s logos, and revised the company typeface Ember, first developed for Kindle, as Ember Modern.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Brand and interface typeface since 2018: Netflix Sans, developed with Dalton Maag, replacing Gotham. This describes the company typeface, not the lettering of the logo.
AI-assisted source review, 2026-09-24. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Brand typeface since May 2024: Spotify Mix (made with Dinamo), which replaced Spotify Circular. This is the typeface of Spotify’s communications and product; it is not a statement about the lettering in the logo, which this record does not identify.
AI-assisted source review, 2026-09-24. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The 2014 wordmark used a modified Futura. The typeface of the 2024 identity is not recorded here.
AI-assisted source review, 2026-09-24. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Audi Sans, a derivative of Univers, was adopted after 1994. MetaDesign was later commissioned for the corporate typeface Audi Type, designed by Paul van der Laan and Pieter van Rosmalen of Bold Monday; it began to appear in Audi products and marketing in 2009 and is used in the 2009 wordmark.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Until 1995 the corporate logo set NIKE in Futura Bold capitals. The Swoosh itself has no lettering.
AI-assisted source review, 2026-09-24. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The logo is hand-lettered script, not a typeface. For corporate and marketing text the company commissioned its first own typeface, TCCC Unity, from Brody Associates in 2018.
AI-assisted source review, 2026-09-24. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The 2005 logo used a modified Klavika Bold. The 2015 wordmark was redrawn with Eric Olson of Process Type Foundry, and the 2023 identity uses Facebook’s custom typeface, Facebook Sans.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
According to YouTube’s art department, the logo used until 2017 was set in a manually adjusted Alternate Gothic No. 2, a typeface from 1903; the 2017 logo uses a typeface designed by YouTube’s own team.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Reddit Sans (a proprietary company typeface) and Reddit Display, created by Pentagram for the 2023 identity. Pentagram derived Reddit Display from a customised Reddit Sans, turning the rounded counters of lowercase letters into conversation bubbles; Reddit describes the typeface as the basis of the 2023 wordmark.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The 2020 logo uses the custom Intel One font. From 2014 Intel used Intel Clear, created by Red Peak Branding and Dalton Maag. The first logo was set in Helvetica. The 2006 logo used Neo Sans Intel, a variation of Neo Sans. Intel One was designed by Tobias Frere-Jones and Fred Shallcrass of Frere-Jones Type.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Community, a custom typeface introduced in the June 2019 brand refresh.
AI-assisted source review, 2026-09-24. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
A new Automobili Lamborghini typeface was introduced in 2024; its name is not given in the announcement.
AI-assisted source review, 2026-09-24. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Samsung lists Samsung Sharp Sans, in Bold and Medium weights, among its brand fonts; the brand pages checked make no statement that the lettermark is set in that typeface. Wikipedia records that Samsung unveiled Samsung Sharp Sans in 2014 and the SamsungOne font, designed for legibility across device sizes, in July 2016.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Visa Dialect, a typeface developed with Commercial Type for the identity launched in 2021–22, was designed for legibility in digital use. The lettering of the Visa wordmark is not named in the sources checked.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The 2021 wordmark uses a custom font based on Ginto, set in title case; Discord weighed keeping the earlier all-capitals form before choosing title case for legibility.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Until December 2014 the LG wordmark was set in Helvetica. It was then changed to LG Smart, LG’s custom corporate typeface since 2013.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The IKEA Museum says the letters of the 1965 logo were drawn with an in-house typeface based on an extra-bold Futura. IKEA says small serifs were added to the extra-bold Futura letters so that their outline would not look fuzzy in newspaper printing.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The logo introduced in 2012 uses a thinner variation of Univers, replacing a logo in a thicker Univers. eBay’s brand system uses its own typeface, Market Sans.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Twitch adopted Roobert in 2019 and modified and customised it for use in marketing and product design.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
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