Archive record · not confirmed as the current logo.
Logo files, variants & history · SVG, PNG · updated 2 mo ago
Brand profile
Social news and discussion website
Reddit is an American social news and discussion website founded in June 2005 by Steve Huffman and Alexis Ohanian. Its logo combines the alien mascot Snoo with the name “reddit”.
Condé Nast Publications acquired the site in October 2006, and Reddit became a public company through an initial public offering in March 2024. Its communities are called subreddits, and many of them use themed variants of Snoo in their visual styling.
Reddit’s brand page describes the current logo as a stylized Snoo head inside an OrangeRed (#FF4500) conversation bubble, usually paired with the Reddit wordmark, and presents Snoo as a genderless mascot.
Available in this archive
Reddit has 6 downloadable files in SVG, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 2,048 pixels on the longest side.
Choose a format and size ↓File library
Browse recorded formats and variants for Reddit. Source formats appear first, followed by raster sizes.
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
One logo record is catalogued. The milestones below are dated separately from it.
Founding, the 2005 logo and Snoo, the 2017–2018 desktop redesign and first brand guidelines, and the 2023 rebrand, as recorded in the cited sources. Company and product dates are labelled separately from design changes.
Logo milestone · 2005
Alexis Ohanian designed Reddit’s logo in 2005, while he and Steve Huffman were undergraduates at the University of Virginia. Its alien mascot, Snoo, began as a doodle in the margins of his notebook during a marketing class, and the drawing served as the site’s icon when Reddit launched. A timeline Ohanian published in 2011 showed earlier versions, including one that spelled the name “Reditt”. [1] [7] [8]
Company milestone · 2005-06
Steve Huffman and Alexis Ohanian launched Reddit with funding from Y Combinator. [1]
Company milestone · 2006-10
Huffman and Ohanian sold Reddit to Condé Nast Publications, the owner of Wired. [1]
Visual identity milestone · 2017
Steve Huffman announced plans to redesign Reddit’s desktop site at the start of 2017, and Reddit showed a first look at the redesign at Web Summit in November 2017. In its 2023 brand announcement, Reddit dated the start of its work to define the Reddit brand to the same year. [4] [5]
Visual identity milestone · 2018-04-02
Reddit began rolling out its redesigned desktop site to about one percent of users. Tavish MacLellan, Reddit’s creative director for the brand, began by auditing its existing brand materials, and Wired described the result as official branding built from scratch around the orange-red colour and Snoo. Artists commissioned by the team redrew Snoo with Ohanian’s original proportions and a more three-dimensional look. [6]
Logo milestone · 2023-11
Reddit began rolling out a rebrand with a new logo, typeface, brand colours and an updated Snoo. Pentagram rendered Snoo in 3D and created the typeface Reddit Display, working with Reddit’s team. In its announcement of 29 November 2023, Reddit said the refreshed logo pairs Snoo, now drawn in 3D and with opposable thumbs for the first time, with a new wordmark based on the Reddit Display typeface. [1] [2] [4]
Company milestone · 2024-03
Reddit became a public company through an initial public offering that raised $600 million. [1]
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Monochrome community vector reproduction from Simple Icons. The SVG is a sanitized drawing copy and PNGs are generated renditions, not official press-kit masters. The collection date is not the logo’s introduction date.
Colour sample
Colour recorded with the Simple Icons community reproduction. It is not an owner-published colour specification. See other black logos →
Design context
Snoo was created in 2005 while Alexis Ohanian was an undergraduate at the University of Virginia; the name began as “S’new”, a play on “What’s new?”.
Before he left Reddit in 2009, Ohanian often drew special versions of the logo for holidays and events. In 2007 administrators replaced the logo with a whale while users voted on a name for a humpback whale tracked by Greenpeace.
Guidelines introduced with the 2018 redesign keep Snoo’s head blank or neutral, colour its eyes orange-red (#FF4500), give it ears and leave out fingers. The 2023 Snoo gained opposable thumbs, which Reddit described as a first.
Pentagram reduced Reddit’s secondary palette from more than 100 colours to 15, five hues in three shades each, and kept OrangeRed as the signature colour. Reddit’s 2023 announcement names the added colours GuavaPink, LimeGreen, BananaYellow and JuniperBlue.
From the researched record (AI-assisted source review); see research sources.
Logo lettering can differ from a brand’s corporate typefaces.
Reference
Snoo mascot (2005) is credited to Alexis Ohanian. Identity with a 3D Snoo and Reddit Display (2023) is credited to Pentagram (studio). 2023 identity with a 3D Snoo and Reddit Display (2023) is credited to Natasha Jen. The designer of the specific file version shown on this page is not recorded. [1] [2] [7] [8]
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
2005: Alexis Ohanian designed Reddit’s logo in 2005, while he and Steve Huffman were undergraduates at the University of Virginia. Its alien mascot, Snoo, began as a doodle in the margins of his notebook during a marketing class, and the drawing served as the site’s icon when Reddit launched. A timeline Ohanian published in 2011 showed earlier versions, including one that spelled the name “Reditt”. 2023-11: Reddit began rolling out a rebrand with a new logo, typeface, brand colours and an updated Snoo. Pentagram rendered Snoo in 3D and created the typeface Reddit Display, working with Reddit’s team. In its announcement of 29 November 2023, Reddit said the refreshed logo pairs Snoo, now drawn in 3D and with opposable thumbs for the first time, with a new wordmark based on the Reddit Display typeface. [1] [2] [4] [7] [8]
Available file formats: SVG, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same industry
Listed because the archive records the same industry, United States first.
Provenance
Simple Icons community reproduction (github.com/simple-icons/simple-icons · icons/reddit.svg), checked by an AI-assisted process; an editor has not reviewed it.
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
SimilarLogo. “Reddit logo record.” Updated 2026-09-08. https://similarlogo.com/brand/reddit/
This is a monochrome community vector reproduction from Simple Icons, not an official press-kit master. Downloads include a cleaned SVG and PNG sizes generated from it. The collection date is not the logo’s introduction date.
All logos and trademarks on SimilarLogo are the property of their respective owners and are provided for informational, editorial and identification purposes only. Availability here does not imply any licence, affiliation or endorsement. Rights holder? Claim this brand · Request removal · Report an error. Staff review each request; there is no automatic takedown.
Help us understand which catalogues and file formats are useful. We do not record search text, uploaded images, names, email addresses or IP addresses in usage events. Events expire after 30 days. Local, staff and recognised bot traffic is separate.
Measurement is off until you opt in. Downloads have separate operational delivery counts.
