Company milestone · 2000
Will Glaser, Jon Kraft and Tim Westergren founded Savage Beast Technologies, the company that became Pandora. [1]
Pandora Logo
Archive record · not confirmed as the current logo.
Logo files, variants & history · SVG, PNG · updated 2 mo ago
File checks recorded: The file registry records a passed file-format check for each file.AI-assisted source check: An AI-assisted process compared the artwork with its recorded source URL; an editor has not reviewed it.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About Pandora
Music streaming service
Pandora is an American subscription-based music streaming service based in Oakland, California, and owned by SiriusXM. Its recommendations draw on the Music Genome Project, which classifies songs by musical traits such as genre and instrumentation.
The company was founded in 2000 as Savage Beast Technologies by Will Glaser, Jon Kraft and Tim Westergren, first as a business-to-business company licensing the Music Genome Project to retailers as a recommendation platform.
Pandora shifted to consumers with the launch of its internet radio service in 2005, listed on the New York Stock Exchange in 2011, and was acquired by SiriusXM in February 2019 for $3.5 billion in stock.
Sources: [1]
Available in this archive
Pandora logo files at a glance
Pandora has 6 downloadable files in SVG, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 2,048 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for Pandora. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
SVG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
One logo record is catalogued. The milestones below are dated separately from it.
The origin of the Pandora mark in 2005, the 2013 and 2016 logo changes, and company milestones through the 2019 SiriusXM acquisition. This record covers the music service, not the Danish jewellery brand of the same name. Company and product dates are labelled separately from design changes.
Logo milestone · 2005
The Pandora name and mark were developed over three weeks in 2005, before the service launched on the web, according to Pandora's chief technology officer as quoted by Mashable. [2]
Product milestone · 2005-08
Pandora officially launched as an internet radio service after a beta period, adding a free, ad-supported version in November. [1]
Company milestone · 2011-06-15
Pandora began trading on the New York Stock Exchange under the ticker symbol P, at $16 a share. [1]
Logo milestone · 2013-09-18
Pandora introduced a new logo on its website and a new icon for its mobile apps, released alongside its redesigned iOS 7 apps; Brand New catalogued the new wordmark as uppercase slab serif. [2] [3]
Logo milestone · 2016-10-12
Pandora replaced its 'P' on a light grey background with a heavier 'P' whose counter is filled in, in a brighter, lighter blue on white. The logo appeared first on mobile devices and then on the web, alongside the launch of the Pandora Plus subscription tier. [4] [5] [6]
Company milestone · 2019-02
SiriusXM acquired Pandora for $3.5 billion in stock. [1]
Research sources
- Pandora (service) ↗ · Wikipedia · accessed 2026-09-25
- Pandora Gets a New Logo, Redesigned iOS Apps ↗ · Mashable, 2013-09-18 · accessed 2026-09-25
- New Logo for Pandora ↗ · Brand New (UnderConsideration), 2013-09-23 · accessed 2026-09-25
- Ad-free Pandora Plus launches to all, along with a new company logo ↗ · TechCrunch, 2016-10-12 · accessed 2026-09-25
- Pandora unveils new logo as showdown with Spotify nears ↗ · The Verge, 2016-10-13 · accessed 2026-09-25
- New Logo and Identity for Pandora ↗ · Brand New (UnderConsideration), 2016-10-13 · accessed 2026-09-25
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Dates not verifiedStatus unverified
Pandora logo Monochrome rendition · Community reproduction
Monochrome community vector reproduction from Simple Icons. The SVG is a sanitized drawing copy and PNGs are generated renditions, not official press-kit masters. The collection date is not the logo’s introduction date.
1/1
All 1 logo record for Pandora
- Pandora logo Monochrome rendition · Community reproduction (this page)
Colour sample
Rendition colours
Black (primary sample)Primary
- HEX
- #000000
- RGB
- 0, 0, 0
Text contrast on white21:1 · AAA
Text contrast on near-black1.11:1 · Fail
Colour recorded with the Simple Icons community reproduction. It is not an owner-published colour specification. See other black logos →
Reference
Frequently asked
Can I use the Pandora logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
When did Pandora change its logo?
2005: The Pandora name and mark were developed over three weeks in 2005, before the service launched on the web, according to Pandora's chief technology officer as quoted by Mashable. 2013-09-18: Pandora introduced a new logo on its website and a new icon for its mobile apps, released alongside its redesigned iOS 7 apps; Brand New catalogued the new wordmark as uppercase slab serif. 2016-10-12: Pandora replaced its 'P' on a light grey background with a heavier 'P' whose counter is filled in, in a brighter, lighter blue on white. The logo appeared first on mobile devices and then on the web, alongside the launch of the Pandora Plus subscription tier. [2] [3] [4] [5] [6]
What file formats are available for the Pandora logo in this archive?
Available file formats: SVG, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Marks with visual support
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same industry
More Media & Streaming logos
Listed because the archive records the same industry, United States first.
Provenance
Source & evidence
Simple Icons community reproduction (github.com/simple-icons/simple-icons · icons/pandora.svg), checked by an AI-assisted process; an editor has not reviewed it.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimple Icons community reproductionInspect source reference ↗
Source reviewAI-assisted check · 2026-09-08; no editor reviewInspect the recorded website
- Source
- github.com/simple-icons/simple-icons · icons/pandora.svg
- Source date
- 2026-09-08
- Recorded by
- Archive import with an AI-assisted source check
- Originality
- Community vector reproduction; not an official master
- SHA-256
- 3546538b400b3255ae24b58dee5e8fdd0df485cabdb1d2b3d273b254796c945c
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “Pandora logo record.” Updated 2026-09-08. https://similarlogo.com/brand/pandora/
Record Change log (1)
2026-09-08Pandora: source-attributed artwork and PNG/SVG renditions added.
This is a monochrome community vector reproduction from Simple Icons, not an official press-kit master. Downloads include a cleaned SVG and PNG sizes generated from it. The collection date is not the logo’s introduction date.
All logos and trademarks on SimilarLogo are the property of their respective owners and are provided for informational, editorial and identification purposes only. Availability here does not imply any licence, affiliation or endorsement. Rights holder? Claim this brand · Request removal · Report an error. Staff review each request; there is no automatic takedown.