Guides
Case studies on how well-known logos changed, with every date traced to a cited source, and practical checklists for preparing and handing over logo files.
Case studies
Ronald Wayne’s Newton illustration, Rob Janoff’s striped apple, the move to a single colour and the typefaces around the mark, with each date traced to a source.
Updated · AI-assisted draft with cited sources
What the sources record about four financial brands’ marks, and a WCAG contrast calculation that shows why one colour cannot reach 4.5:1 on both white and a dark-mode background.
Updated · AI-assisted draft with cited sources
Volkswagen, BMW, Nissan, Kia, Audi, Ford and Honda moved to two-dimensional marks. Here is what each company said about the change, and what it means for the files you download.
Updated · AI-assisted draft with cited sources
Working with logo files
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