Earlier and current logos

Archive version pairs

Changelog

45 version pairs·19 with a cited milestone in the current record's year

Each card shows a brand's earlier archive record beside its current one. The years are archive labels, not adoption dates; where the brand has cited research, the card says whether it records a logo milestone in the same year.

1984 to 2025Latest archive labelKorean Air logoEarlier recordKorean Air logoCurrent recordKorean Air logo records labelled 1984 and 2025Red-blue Taegeuk before March 2025 → 2025 Taegeuk symbol; source reproduction · Airlines & AviationCited research records a logo milestone in 2025.Compare with currentFull record
2013 to 2024Archive labelsSuperman logoEarlier recordSuperman logoCurrent recordSuperman logo records labelled 2013 and 2024Man of Steel → Wordmark · Comics & CharactersCited logo milestone: 1941; none is recorded for 2024. The full record has the sources.Compare with currentFull record
2018 to 2023Archive labelsLinkedIn logoEarlier recordLinkedIn logoCurrent recordLinkedIn logo records labelled 2018 and 2023Software & SaaSCited logo milestone: 2019; none is recorded for 2023. The full record has the sources.Compare with currentFull record
2019 to 2023Archive labelsFacebook logoEarlier recordFacebook logoCurrent recordFacebook logo records labelled 2019 and 2023Media & StreamingCited research records a logo milestone in 2023.Compare with currentFull record
2016 to 2023Archive labelsInstagram logoEarlier recordInstagram logoCurrent recordInstagram logo records labelled 2016 and 2023Redesign Instagram → Current Instagram · Media & StreamingCited logo milestones: 2011, 2016; none is recorded for 2023. The full record has the sources.Compare with currentFull record
2014 to 2023Archive labelsPepsi logoEarlier recordPepsi logoCurrent recordPepsi logo records labelled 2014 and 2023Beverages & Soft DrinksCited research records a logo milestone in 2023.Compare with currentFull record
2014 to 2023Archive labelsPorsche logoEarlier recordPorsche logoCurrent recordPorsche logo records labelled 2014 and 2023Automotive & MobilityCited research records a logo milestone in 2023.Compare with currentFull record
2021 to 2023Archive labelsNBA logoEarlier recordNBA logoCurrent recordNBA logo records labelled 2021 and 2023Anniversary → Official · Sportswear & LeaguesCited logo milestones: 1969, 2017; none is recorded for 2023. The full record has the sources.Compare with currentFull record
2019 to 2022Archive labelsRoblox logoEarlier recordRoblox logoCurrent recordRoblox logo records labelled 2019 and 2022Icon · Gaming & EsportsCited research records a logo milestone in 2022.Compare with currentFull record
2012 to currentArchive labelsTwitter / X logoEarlier recordTwitter / X logoCurrent recordTwitter / X: earlier record labelled 2012 and the current recordTwitter Wordmark Black → X app icon — archive rendition · Media & StreamingCited logo milestones: 2012, 2023; the current record is undated. The full record has the sources.Compare with currentFull record
2017 to 2022Archive labelsBatman logoEarlier recordBatman logoCurrent recordBatman logo records labelled 2017 and 2022Justice League Batman Chest Emblem → The Batman Movie · Comics & CharactersCited logo milestones: 1964, 2000, 2021; none is recorded for 2022. The full record has the sources.Compare with currentFull record
2021 to 2022Archive labelsOnlyFans logoEarlier recordOnlyFans logoCurrent recordOnlyFans logo records labelled 2021 and 2022Media & StreamingNo cited logo history on file; the years are archive labels.Compare with currentFull record
2015 to 2021Archive labelsDiscord logoEarlier recordDiscord logoCurrent recordDiscord logo records labelled 2015 and 2021Software & SaaSCited research records a logo milestone in 2021.Compare with currentFull record
2013 to 2020Archive labelsSpotify logoEarlier recordSpotify logoCurrent recordSpotify logo records labelled 2013 and 2020Media & StreamingCited logo milestones: 2015, 2024; none is recorded for 2020. The full record has the sources.Compare with currentFull record
1997 to 2020Archive labelsBMW logoEarlier recordBMW logoCurrent recordBMW logo records labelled 1997 and 2020Automotive & MobilityCited research records a logo milestone in 2020.Compare with currentFull record
2012 to 2020Archive labelsKia logoEarlier recordKia logoCurrent recordKia logo records labelled 2012 and 2020Automotive & MobilityCited logo milestone: 2021; none is recorded for 2020. The full record has the sources.Compare with currentFull record
2005 to 2020Archive labelsToyota logoEarlier recordToyota logoCurrent recordToyota logo records labelled 2005 and 2020Automotive & MobilityCited logo milestones: 1936, 1989; none is recorded for 2020. The full record has the sources.Compare with currentFull record
1998 to 2019Archive labelsGucci logoEarlier recordGucci logoCurrent recordGucci logo records labelled 1998 and 2019Fashion & LuxuryCited logo milestone: 1964; none is recorded for 2019. The full record has the sources.Compare with currentFull record
2004 to 2018Archive labelsTarget logoEarlier recordTarget logoCurrent recordTarget logo records labelled 2004 and 2018Retail & E-commerceCited logo milestones: 1962, 1968; none is recorded for 2018. The full record has the sources.Compare with currentFull record
2017 to 2018Archive labelsTikTok logoEarlier recordTikTok logoCurrent recordTikTok logo records labelled 2017 and 2018The Current Official TikTok Variation · Media & StreamingCited research records a logo milestone in 2018.Compare with currentFull record
2006 to 2018Archive labelsMcDonald's logoEarlier recordMcDonald's logoCurrent recordMcDonald's logo records labelled 2006 and 2018Food & RestaurantsCited logo milestones: 1953, 1962, 1968; none is recorded for 2018. The full record has the sources.Compare with currentFull record
1993 to 2017Archive labelsNBA Eastern Conference logoEarlier recordNBA Eastern Conference logoCurrent recordNBA Eastern Conference logo records labelled 1993 and 2017Eastern Conference · Sportswear & LeaguesNo cited logo history on file; the years are archive labels.Compare with currentFull record
2015 to 2017Archive labelsYouTube logoEarlier recordYouTube logoCurrent recordYouTube logo records labelled 2015 and 2017Icon · Media & StreamingCited research records a logo milestone in 2017.Compare with currentFull record
1993 to 2017Archive labelsNBA Western Conference logoEarlier recordNBA Western Conference logoCurrent recordNBA Western Conference logo records labelled 1993 and 2017Western Conference · Sportswear & LeaguesNo cited logo history on file; the years are archive labels.Compare with currentFull record
2013 to 2017Archive labelsApple logoEarlier recordApple logoCurrent recordApple logo records labelled 2013 and 2017Software & SaaSCited logo milestones: 1977, 1999; none is recorded for 2017. The full record has the sources.Compare with currentFull record
2014 to 2016Archive labelsNetflix logoEarlier recordNetflix logoCurrent recordNetflix logo records labelled 2014 and 2016Symbol · Media & StreamingCited research records a logo milestone in 2016.Compare with currentFull record
2013 to 2015Archive labelsGoogle logoEarlier recordGoogle logoCurrent recordGoogle logo records labelled 2013 and 2015Software & SaaSCited research records a logo milestone in 2015.Compare with currentFull record
2012 to 2015Archive labelsAmazon logoEarlier recordAmazon logoCurrent recordAmazon logo records labelled 2012 and 2015Retail & E-commerceCited logo milestones: 1999, 2025; none is recorded for 2015. The full record has the sources.Compare with currentFull record
2014 to 2015Archive labelsSpider-Man logoEarlier recordSpider-Man logoCurrent recordSpider-Man logo records labelled 2014 and 2015All New All Different Spider Man · Comics & CharactersNo cited logo history on file; the years are archive labels.Compare with currentFull record
2007 to 2014Archive labelsPayPal logoEarlier recordPayPal logoCurrent recordPayPal logo records labelled 2007 and 2014Fintech & PaymentsCited research records a logo milestone in 2014.Compare with currentFull record

How to read these records

A pair shows two archive records and their stored artwork. A filename or archive year does not establish when a logo changed. The full record lists the cited history, its sources and the files currently available. Coverage is incomplete, and new records are added without a fixed schedule.

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