Company milestone · 1916-03-07
Bayerische Flugzeugwerke (formerly Otto Flugmaschinenfabrik) was established; BMW’s corporate history treats this as the company’s founding date. [2]
BMW Logo
বাংলায় পড়ুনLogo files, variants & history · AI, PNG · updated 29 days ago
File checks recorded: The file registry records a passed file-format check for each file.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About BMW
Automobile and motorcycle manufacturer
Bayerische Motoren Werke AG (BMW) is a German manufacturer of luxury vehicles and motorcycles headquartered in Munich. BMW treats 7 March 1916, the founding date of the aircraft maker Bayerische Flugzeugwerke, as its own founding date.
Company: BMW Group.
Available in this archive
BMW logo files at a glance
BMW has 27 downloadable files in AI, PNG in this archive. 8 logo records are catalogued; that is not the number of verified redesigns.
PNG renditions reach 3,000 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for BMW. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
AI · Alt apps logo experiences
2020 · Current
AI · Alt apps logo motorrad
2020 · Current
AI · Alt apps logo museum
2020 · Current
AI · Alt apps logo my bmw
2020 · Current
AI · Icon
2020 · Current
AI · Primary
2020 · Current
AI · Primary
1913 · Retired
AI · Primary
1917 · Retired
AI · Primary
1923 · Retired
AI · Primary
1936 · Retired
AI · Primary
1963 · Retired
AI · Primary
1970 · Retired
AI · Primary
1997 · Retired
PNG · Alt apps logo experiences
2020 · Current
PNG · Alt apps logo motorrad
2020 · Current
PNG · Alt apps logo museum
2020 · Current
PNG · Alt apps logo my bmw
2020 · Current
PNG · Icon
2020 · Current
PNG · Primary
2020 · Current
PNG · Primary
1913 · Retired
PNG · Primary
1917 · Retired
PNG · Primary
1923 · Retired
PNG · Primary
1936 · Retired
PNG · Primary
1963 · Retired
PNG · Primary
1970 · Retired
PNG · Primary
1997 · Retired
PNG · Alt group apps
2020 · Current
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
The 1917 trademark registration and the 2020 communication logo, as recorded in the cited sources. Company and product dates are labelled separately from design changes.
Logo milestone · 1917-10-05
The first BMW badge was registered in the German Imperial Register of Trademarks. It kept the round shape of the earlier Rapp Motorenwerke logo. [1] [3]
Logo milestone · 2020-03-03
BMW introduced a flat, two-dimensional logo, with an additional transparent version, for online and offline communication; it is not used on vehicles or dealership signage. [4]
Research sources
- BMW ↗ · Wikipedia · accessed 2026-09-24
- History of BMW ↗ · Wikipedia · accessed 2026-09-24
- The definitive story behind the BMW logo ↗ · BMWBLOG, 2019-08-12 · accessed 2026-09-24
- Introducing BMW’s new brand design for online and offline communication ↗ · BMW Group PressClub, 2020-03-04 · accessed 2026-09-24
- BMW Brand Design Relaunch ↗ · Red Dot Design Award · accessed 2026-09-24
Compiled 2026-09-24 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Earlier records come from the existing archive; their labels and dates are kept as recorded and are not cited.
2020–presentListed current
BMW logo 2020
The version currently listed in the archive. See the source and review date on the brand record.
8/8
All 8 logo records for BMW
- BMW logo 1913
- BMW logo 1917
- BMW logo 1923
- BMW logo 1936
- BMW logo 1963
- BMW logo 1970
- BMW logo 1997
- BMW logo 2020 (this page)
Colour sample
Sampled artwork colours
Grey (primary sample)Primary
- HEX
- #666666
- RGB
- 102, 102, 102
Text contrast on white5.74:1 · AA
Text contrast on near-black3.29:1 · Fail
Blue (accent sample)Accent
- HEX
- #1166BB
- RGB
- 17, 102, 187
Text contrast on white5.77:1 · AA
Text contrast on near-black3.27:1 · Fail
Approximate values sampled from the archived artwork file. Sampling can round colours, so these are not the owner’s published colour specification.
Design context
Logo design & typography notes
The blue and white quarters recall the colours of Bavaria but in reverse order, because trademark law at the time forbade state coats of arms and other symbols of sovereignty in commercial logos.
The belief that the logo shows a spinning propeller is a myth, likely started by a 1929 BMW advertisement that placed the logo on a rotating propeller.
From the researched record (AI-assisted source review); see research sources.
Reference
Frequently asked
Who designed the BMW logo?
Brand design relaunch (2020) is credited to BECC Agency GmbH (agency). The designer of the specific file version shown on this page is not recorded. [5]
Can I use the BMW logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
When did BMW change its logo?
1917-10-05: The first BMW badge was registered in the German Imperial Register of Trademarks. It kept the round shape of the earlier Rapp Motorenwerke logo. 2020-03-03: BMW introduced a flat, two-dimensional logo, with an additional transparent version, for online and offline communication; it is not used on vehicles or dealership signage. [1] [3] [4]
What file formats are available for the BMW logo in this archive?
Available file formats: AI, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Marks with visual support
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same company
More from BMW Group
Listed because the archive records the same company.
Same industry
More Automotive & Mobility logos
Listed because the archive records the same industry, Germany first.
Provenance
Source & evidence
SimilarLogo archive files, not yet independently reviewed.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimilarLogo archive files
Source reviewNot independently reviewedInspect the recorded website
- Source
- Not recorded
- Source date
- 2026-08-02
- Recorded by
- SimilarLogo archive import
- SHA-256
- 72f81c147b25b58ba49fca70750adbea34c25b5d62d5579246a08fc224ffc822
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “BMW logo record.” Updated 2026-09-25. https://similarlogo.com/brand/bmw/
Record Change log (3)
2026-08-27Imported 29 original files (16 items) from the owner's WordPress archive snapshot 2026-08-02. Rights: editorial/reference only.
2026-08-27History collage archived: Brands of BMW Group
2026-08-27History collage archived: BMW Evolution
These files come from SimilarLogo's archive of BMW artwork (archive snapshot 2026-08-02). Formats and file details are shown in the library.
All logos and trademarks on SimilarLogo are the property of their respective owners and are provided for informational, editorial and identification purposes only. Availability here does not imply any licence, affiliation or endorsement. Rights holder? Claim this brand · Request removal · Report an error. Staff review each request; there is no automatic takedown.