Logo files, variants & history · AI, PNG · updated 2 mo ago
Brand profile
Automotive brand
Mini, stylised as MINI, is a British automotive brand founded in Oxford in 1969 and marketed by the German automotive company BMW since 2000. The word Mini was used in car model names from 1959 and became a marque in its own right in 1969, when it replaced the separate Austin Mini and Morris Mini model names. BMW acquired the brand in 1994 when it bought Rover Group.
The MINI logo is a wheel with stylised wings and the brand name in capital letters at its centre. BMW Group traces the combination of wheel and wings to the Morris logo carried by the Morris Mini-Minor in 1959.
Company: BMW Group.
Available in this archive
BMW MINI has 2 downloadable files in AI, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 3,000 pixels on the longest side.
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Browse recorded formats and variants for BMW MINI. Source formats appear first, followed by raster sizes.
Undated record · Current
Undated record · Current
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Brand heritage
One logo record is catalogued. The milestones below are dated separately from it.
Badges and logos from the 1959 Morris Mini-Minor to the flat logo on cars from 2018, as recorded in BMW Group’s own account and the other cited sources. Changes after 2018 are not recorded here. Company and product dates are labelled separately from design changes.
Product milestone · 1959
The British Motor Corporation launched the Morris Mini-Minor and the Austin Seven. The Morris car carried the Morris logo, a red ox and three blue waves inside a circle with two stylised wings; the Austin carried Austin’s hexagonal badge. [2]
Logo milestone · 1969
When Mini became the car’s sole model name, it received a new logo: an abstract emblem, known as the Mini shield, unrelated to the earlier symbols. It remained in use for decades, with several adaptations. [1] [2]
Logo milestone · 1990
The new edition of the Mini Cooper brought back a chrome-plated wheel with stylised wings, with the red inscription MINI COOPER and a green laurel wreath on a white background. [2]
Logo milestone · 1996
The wheel-and-wings design was applied to the other models, with the inscription MINI in light letters on a green background. [2]
Logo milestone · 2000-11
At the premiere of the modern MINI, the brand appeared with a three-dimensional logo: a chrome wheel and stylised wings with the name in white on a black background, based on the last classic Mini logo. [2]
Logo milestone · 2015-06
With the MINI Clubman premiere in Berlin, MINI introduced a flat, two-dimensional logo developed from the 3D logo, together with a new MINI Serif typeface and new visuals. [3] [4]
Logo milestone · 2018-03
A flat black-and-white version of the winged-wheel logo, without shading or grey tones, began to appear on all MINI models: on the bonnet, at the rear, on the steering wheel and on the remote control. [2]
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Colour sample
Approximate values sampled from the archived artwork file. Sampling can round colours, so these are not the owner’s published colour specification. See other black logos →
Design context
BMW Group notes the similarity between the 2018 logo and the classic Mini badge of the mid-1990s, which also placed the name in capital letters in a circle with stylised wings.
From the researched record (AI-assisted source review); see research sources.
Logo lettering can differ from a brand’s corporate typefaces.
Reference
2015 MINI corporate identity and flat logo (2015) is credited to KKLD Berlin (agency). The designer of the specific file version shown on this page is not recorded. [3] [4]
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
1969: When Mini became the car’s sole model name, it received a new logo: an abstract emblem, known as the Mini shield, unrelated to the earlier symbols. It remained in use for decades, with several adaptations. 1990: The new edition of the Mini Cooper brought back a chrome-plated wheel with stylised wings, with the red inscription MINI COOPER and a green laurel wreath on a white background. 1996: The wheel-and-wings design was applied to the other models, with the inscription MINI in light letters on a green background. 2000-11: At the premiere of the modern MINI, the brand appeared with a three-dimensional logo: a chrome wheel and stylised wings with the name in white on a black background, based on the last classic Mini logo. 2015-06: With the MINI Clubman premiere in Berlin, MINI introduced a flat, two-dimensional logo developed from the 3D logo, together with a new MINI Serif typeface and new visuals. 2018-03: A flat black-and-white version of the winged-wheel logo, without shading or grey tones, began to appear on all MINI models: on the bonnet, at the rear, on the steering wheel and on the remote control. [1] [2] [3] [4]
Available file formats: AI, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
No other archived mark is listed as a close match; that is not a uniqueness or trademark check. The similarity check shows weaker candidates.
Same company
Listed because the archive records the same company.
Same industry
Listed because the archive records the same industry, Germany first.
Provenance
SimilarLogo archive files, not yet independently reviewed.
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
SimilarLogo. “BMW MINI logo record.” Updated 2026-08-27. https://similarlogo.com/brand/bmw-mini/
These files come from SimilarLogo's archive of BMW MINI artwork (archive snapshot 2026-08-02). Formats and file details are shown in the library.
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