Company milestone · 1931
Ferdinand Porsche founded Dr. Ing. h.c. F. Porsche GmbH in Stuttgart with Adolf Rosenberger and Anton Piëch. [1]
Porsche Logo
Logo files, variants & history · AI, PNG · updated 29 days ago
File checks recorded: The file registry records a passed file-format check for each file.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About Porsche
Sports car manufacturer
Porsche AG is a German manufacturer of sports cars, SUVs and sedans headquartered in Stuttgart. Ferdinand Porsche founded the engineering office that became the company in 1931.
Porsche AG is owned by Volkswagen AG, in which Porsche Automobil Holding SE holds a controlling stake. Its current range includes the 911, Panamera, Macan, Cayenne and Taycan.
Porsche lettering has appeared on the bonnets of its sports cars since 1948, and the crest since 1952. Porsche says the crest was updated in 1954, 1963, 1973, 1994 and 2008, and it presented a modernised version in 2023.
Company: Porsche AG.
Available in this archive
Porsche logo files at a glance
Porsche has 25 downloadable files in AI, PNG in this archive. 12 logo records are catalogued; that is not the number of verified redesigns.
PNG renditions reach 3,952 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for Porsche. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
AI · Primary
2023 · Current
AI · Primary
1922 · Retired
AI · Primary
1938 · Retired
AI · Primary
1948 · Retired
AI · Primary
1952 · Retired
AI · Primary
1963 · Retired
AI · Primary
1994 · Retired
AI · Primary
2014 · Retired
AI · Primary
My Porsche · Retired
AI · Primary
Porsche Carrera Mobil · Retired
AI · Primary
Porsche Smartwatch · Retired
AI · Primary
Porsche Track Precision · Retired
PNG · Primary
1952 · Retired
PNG · Primary
1963 · Retired
PNG · Primary
1994 · Retired
PNG · Primary
2014 · Retired
PNG · Primary
2023 · Current
PNG · Primary
1948 · Retired
PNG · Primary
1922 · Retired
PNG · Primary
1938 · Retired
PNG · Primary
My Porsche · Retired
PNG · Primary
Porsche Carrera Mobil · Retired
PNG · Primary
Porsche Smartwatch · Retired
PNG · Primary
Porsche Track Precision · Retired
PNG · Icon
2023 · Current
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
The 1948 lettering, the development of the 1952 crest and its 2023 modernisation, with the intermediate update years Porsche lists, as recorded in the cited sources. Company and product dates are labelled separately from design changes.
Visual identity milestone · 1948
Porsche lettering first appeared on the bonnets of the company’s sports cars, four years before the crest. [2] [3]
Company milestone · 1951-03
The Stuttgart doctor and art collector Ottomar Domnick launched a logo competition at German art academies with a prize of 1,000 marks; Porsche’s management did not adopt any of the submitted designs. [2] [3]
Company milestone · 1951-12-27
Ferry Porsche noted the idea of a steering-wheel hub featuring the Porsche name and the Stuttgart coat of arms, and then commissioned the Porsche designer Franz Xaver Reimspieß to draw a trademark. [2]
Logo milestone · 1952
The Porsche crest, designed by Franz Xaver Reimspieß, first appeared on the steering-wheel hub of the 356. It was added to the bonnet in 1954 and to hubcaps in 1959. [2]
Logo milestone · 2023-06
Porsche presented a modernised crest, developed over three years by Style Porsche with the company’s marketing experts, with brushed precious metal, a three-dimensional honeycomb structure, a refreshed horse and a more subtle gold. It was to appear on vehicles from the end of 2023. [3]
Research sources
- Porsche ↗ · Wikipedia · accessed 2026-09-24
- The Porsche crest: birth of a quality seal ↗ · Porsche Newsroom, 2023-01-09 · accessed 2026-09-24
- The modernised Porsche crest: the evolution of an icon ↗ · Porsche Newsroom, 2023-06-01 · accessed 2026-09-25
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Earlier records come from the existing archive; their labels and dates are kept as recorded and are not cited.
2023–presentListed current
Porsche logo 2023
The version currently listed in the archive. See the source and review date on the brand record.
8/12
All 12 logo records for Porsche
Colour sample
Sampled artwork colours
Black (primary sample)Primary
- HEX
- #000000
- RGB
- 0, 0, 0
Text contrast on white21:1 · AAA
Text contrast on near-black1.11:1 · Fail
Orange (accent sample)Accent
- HEX
- #FFDDAA
- RGB
- 255, 221, 170
Text contrast on white1.3:1 · Fail
Text contrast on near-black14.54:1 · AAA
Approximate values sampled from the archived artwork file. Sampling can round colours, so these are not the owner’s published colour specification.
Design context
Logo design & typography notes
The crest combines the coat of arms of the former Free People’s State of Württemberg with the arms of Stuttgart, a horse, in the centre.
The importer Max Hoffman urged Ferry Porsche at a dinner in New York in late 1951 to develop a quality seal for the cars.
The designers of the 2023 crest matched its 2D and 3D versions, since the crest is used on the car body and interior as well as in communications and at the point of sale.
With the 2023 brand design, Porsche said it would use the crest in a more targeted way and give the Porsche lettering greater significance.
From the researched record (AI-assisted source review); see research sources.
Reference
Frequently asked
Who designed the Porsche logo?
Porsche crest (1952) is credited to Franz Xaver Reimspieß. Modernised Porsche crest (2023) is credited to Style Porsche (studio). Modernised Porsche crest (2023) is credited to Joachim Paetzel. The designer of the specific file version shown on this page is not recorded. [2] [3]
Can I use the Porsche logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
When did Porsche change its logo?
1952: The Porsche crest, designed by Franz Xaver Reimspieß, first appeared on the steering-wheel hub of the 356. It was added to the bonnet in 1954 and to hubcaps in 1959. 2023-06: Porsche presented a modernised crest, developed over three years by Style Porsche with the company’s marketing experts, with brushed precious metal, a three-dimensional honeycomb structure, a refreshed horse and a more subtle gold. It was to appear on vehicles from the end of 2023. [2] [3]
What file formats are available for the Porsche logo in this archive?
Available file formats: AI, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Marks with visual support
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same company
More from Porsche AG
Listed because the archive records the same company.
Same industry
More Automotive & Mobility logos
Listed because the archive records the same industry, Germany first.
Provenance
Source & evidence
SimilarLogo archive files, not yet independently reviewed.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimilarLogo archive files
Source reviewNot independently reviewedInspect the recorded website
- Source
- Not recorded
- Source date
- 2026-08-02
- Recorded by
- SimilarLogo archive import
- SHA-256
- 51584d38c4f00f98509db93326abb99f3286b6ba207a853900a05aced86012ae
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “Porsche logo record.” Updated 2026-09-25. https://similarlogo.com/brand/porsche/
Record Change log (2)
2026-08-27Imported 26 original files (14 items) from the owner's WordPress archive snapshot 2026-08-02. Rights: editorial/reference only.
2026-08-27History collage archived: Porsche Evolution and History
These files come from SimilarLogo's archive of Porsche artwork (archive snapshot 2026-08-02). Formats and file details are shown in the library.
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