Company milestone · 2004-02-04
Mark Zuckerberg launched “TheFacebook”. [1]
Facebook Logo
Logo files, variants & history · AI, PNG · updated 29 days ago
File checks recorded: The file registry records a passed file-format check for each file.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About Facebook
Social networking service
Facebook is a social networking service owned by the American company Meta Platforms. Mark Zuckerberg launched it as “TheFacebook” on 4 February 2004.
Facebook’s logo has changed several times: a 2005 wordmark in a modified Klavika Bold, a 2015 wordmark redrawn by Facebook’s in-house design team with Eric Olson of Process Type Foundry, and a 2023 refresh that flattened the “f” symbol, deepened its blue and refined the wordmark to match the custom typeface Facebook Sans.
In 2019 the parent company introduced a separate corporate brand, with custom typography and capitalisation, to distinguish the company from the Facebook app, which kept its own branding. The parent company was renamed Meta in 2021.
Company: Meta Platforms.
Available in this archive
Facebook logo files at a glance
Facebook has 26 downloadable files in AI, PNG in this archive. 13 logo records are catalogued; that is not the number of verified redesigns.
PNG renditions reach 5,000 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for Facebook. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
AI · Primary
2023 · Current
AI · Primary
2003 · Facebook Facemash · Retired
AI · Primary
2004 · Thefacebook · Retired
AI · Primary
2005 · Retired
AI · Primary
2005 · Facebook Symbols · Retired
AI · Primary
2009 · Facebook Symbols · Retired
AI · Primary
2012 · Facebook Symbols · Retired
AI · Primary
2013 · Facebook Symbols · Retired
AI · Primary
2015 · Retired
AI · Primary
2019 · Retired
AI · Primary
2019 · Facebook Symbols · Retired
AI · Primary
2023 · Facebook Symbols · Retired
AI · Primary
Facebook Integration · Retired
PNG · Primary
2003 · Facebook Facemash · Retired
PNG · Primary
2004 · Thefacebook · Retired
PNG · Primary
2023 · Current
PNG · Primary
2005 · Retired
PNG · Primary
2005 · Facebook Symbols · Retired
PNG · Primary
2009 · Facebook Symbols · Retired
PNG · Primary
2012 · Facebook Symbols · Retired
PNG · Primary
2013 · Facebook Symbols · Retired
PNG · Primary
2015 · Retired
PNG · Primary
2019 · Retired
PNG · Primary
2019 · Facebook Symbols · Retired
PNG · Primary
2023 · Facebook Symbols · Retired
PNG · Primary
Facebook Integration · Retired
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
Launch, the 2005, 2015 and 2023 logo changes, the 2019 corporate brand and the 2021 renaming of the parent company, as recorded in the cited sources. Company and product dates are labelled separately from design changes.
Logo milestone · 2005
Facebook adopted a logo set in a modified version of Klavika Bold. [2]
Logo milestone · 2015
Facebook introduced a redrawn wordmark, a subtle reworking of its Klavika-based lettering. The company’s in-house design team made it with Eric Olson of Process Type Foundry; creative director Josh Higgins said the aim was for Facebook to appear “more friendly”. [3]
Visual identity milestone · 2019-11-04
Facebook introduced a new company brand, using custom typography and capitalisation to distinguish the company from the Facebook app, which kept its own branding. [4]
Company milestone · 2021
The parent company rebranded as Meta, reflecting a shift towards building the “metaverse” and towards virtual and augmented reality technologies. [1]
Logo milestone · 2023-09
Facebook launched an in-house refresh of its visual identity: the “f” symbol was flattened and set in a deeper blue for greater contrast in the app, and the wordmark was refined to match the custom typeface Facebook Sans. [5] [6]
Research sources
- Facebook ↗ · Wikipedia · accessed 2026-09-24
- Klavika ↗ · Wikipedia · accessed 2026-09-24
- Designers react to new Facebook logo ↗ · Creative Bloq, 2015-07-02 · accessed 2026-09-25
- Introducing Our New Company Brand ↗ · Meta, 2019-11-04 · accessed 2026-09-25
- Facebook alters its logo in “subtle, but significant” rebrand ↗ · It’s Nice That, 2023-09-21 · accessed 2026-09-25
- Facebook rebrands its logo with darker shade of blue ↗ · designboom, 2023-09-21 · accessed 2026-09-25
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Earlier records come from the existing archive; their labels and dates are kept as recorded and are not cited.
2023–presentListed current
Facebook logo 2023
The version currently listed in the archive. See the source and review date on the brand record.
11/13
All 13 logo records for Facebook
- Facebook logo 2003 · Facebook Facemash
- Facebook logo 2004 · Thefacebook
- Facebook logo 2005
- Facebook logo 2005 · Facebook Symbols
- Facebook logo 2009 · Facebook Symbols
- Facebook logo 2012 · Facebook Symbols
- Facebook logo 2013 · Facebook Symbols
- Facebook logo 2015
- Facebook logo 2019
- Facebook logo 2019 · Facebook Symbols
- Facebook logo 2023 (this page)
- Facebook logo 2023 · Facebook Symbols
- Facebook logo Facebook Integration
Colour sample
Sampled artwork colours
Blue (primary sample)Primary
- HEX
- #0066FF
- RGB
- 0, 102, 255
Text contrast on white4.83:1 · AA
Text contrast on near-black3.91:1 · Fail
Approximate values sampled from the archived artwork file. Sampling can round colours, so these are not the owner’s published colour specification. See other blue logos →
Design context
Logo design & typography notes
The site’s primary colour is blue because Zuckerberg is red–green colour-blind.
Creative director Josh Higgins said in 2015 that the earlier logo had aimed to look “grown up and to be taken seriously” while the company was starting out.
From the researched record (AI-assisted source review); see research sources.
Researched typography noteThe 2005 logo used a modified Klavika Bold. The 2015 wordmark was redrawn with Eric Olson of Process Type Foundry, and the 2023 identity uses Facebook’s custom typeface, Facebook Sans.
Logo type: lettermark
Logo lettering can differ from a brand’s corporate typefaces.
Reference
Frequently asked
Who designed the Facebook logo?
Facebook wordmark (2015) is credited to Eric Olson (Process Type Foundry). Facebook wordmark (2015) is credited to Facebook in-house design team (studio). Facebook logo and identity refresh (2023) is credited to Facebook in-house design team (studio). The designer of the specific file version shown on this page is not recorded. [3] [5]
Can I use the Facebook logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
When did Facebook change its logo?
2005: Facebook adopted a logo set in a modified version of Klavika Bold. 2015: Facebook introduced a redrawn wordmark, a subtle reworking of its Klavika-based lettering. The company’s in-house design team made it with Eric Olson of Process Type Foundry; creative director Josh Higgins said the aim was for Facebook to appear “more friendly”. 2023-09: Facebook launched an in-house refresh of its visual identity: the “f” symbol was flattened and set in a deeper blue for greater contrast in the app, and the wordmark was refined to match the custom typeface Facebook Sans. [2] [3] [5] [6]
What file formats are available for the Facebook logo in this archive?
Available file formats: AI, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Marks with visual support
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same company
More from Meta Platforms
Listed because the archive records the same company.
Same industry
More Media & Streaming logos
Listed because the archive records the same industry, United States first.
Provenance
Source & evidence
SimilarLogo archive files, not yet independently reviewed.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimilarLogo archive files
Source reviewNot independently reviewedInspect the recorded website
- Source
- Not recorded
- Source date
- 2026-08-02
- Recorded by
- SimilarLogo archive import
- SHA-256
- c0cf2b71200be7d37afd70222735f791f39c9335c1376545b9944d6f9f28730c
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “Facebook logo record.” Updated 2026-09-25. https://similarlogo.com/brand/facebook/
Record Change log (3)
2026-08-27Imported 28 original files (15 items) from the owner's WordPress archive snapshot 2026-08-02. Rights: editorial/reference only.
2026-08-27History collage archived: Facebook Symbols History
2026-08-27History collage archived: Facebook Evolution and History
These files come from SimilarLogo's archive of Facebook artwork (archive snapshot 2026-08-02). Formats and file details are shown in the library.
All logos and trademarks on SimilarLogo are the property of their respective owners and are provided for informational, editorial and identification purposes only. Availability here does not imply any licence, affiliation or endorsement. Rights holder? Claim this brand · Request removal · Report an error. Staff review each request; there is no automatic takedown.