Company milestone · 2017
Chris Best, Jairaj Sethi and Hamish McKenzie founded Substack. [1]
Substack Logo
Archive record · not confirmed as the current logo.
Logo files, variants & history · SVG, PNG · updated 2 mo ago
File checks recorded: The file registry records a passed file-format check for each file.AI-assisted source check: An AI-assisted process compared the artwork with its recorded source URL; an editor has not reviewed it.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About Substack
Subscription publishing platform
Substack is an American online platform that provides publishing, payment, analytics and design infrastructure for subscription-based newsletters, podcasts and video. It is headquartered in San Francisco.
It was founded in 2017 by Chris Best, a co-founder of Kik Messenger; Jairaj Sethi, a principal developer at Kik Messenger; and Hamish McKenzie, a former PandoDaily technology reporter. Best is the chief executive.
Writers can make their publications free or paid. As of 2020 Substack usually took a 10% cut of subscription payments, and it earns no revenue from advertisements placed by publishers.
Substack's brand-assets page offers its logo and wordmark for download and asks users not to change their colour, proportions or font.
Available in this archive
Substack logo files at a glance
Substack has 6 downloadable files in SVG, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 2,048 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for Substack. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
SVG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
One logo record is catalogued. The milestones below are dated separately from it.
Founding and product milestones. No dated change to the Substack logo is recorded in the sources checked. Company and product dates are labelled separately from design changes.
Product milestone · 2019
Substack added support for podcasts and for discussion threads among newsletter subscribers. [1]
Product milestone · 2022-11
Substack launched Substack Chat for private group conversations between creators and subscribers; the Substack Reader app for iOS was released the same year. [1]
Product milestone · 2023-04
Substack introduced Notes, a feature for publishing and reposting short-form content. [1]
Company milestone · 2025
Substack raised $100 million in a round valuing the company at $1.1 billion, according to The New York Times. [1]
Product milestone · 2026-01
Substack announced Substack TV, a standalone app for Apple TV and Google TV for creators' videos and livestreams. [1]
Research sources
- Substack ↗ · Wikipedia · accessed 2026-09-25
- Substack brand assets and resources ↗ · Substack, Inc. · accessed 2026-09-25
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Dates not verifiedStatus unverified
Substack logo Monochrome rendition · Community reproduction
Monochrome community vector reproduction from Simple Icons. The SVG is a sanitized drawing copy and PNGs are generated renditions, not official press-kit masters. The collection date is not the logo’s introduction date.
1/1
All 1 logo record for Substack
- Substack logo Monochrome rendition · Community reproduction (this page)
Colour sample
Rendition colours
Black (primary sample)Primary
- HEX
- #000000
- RGB
- 0, 0, 0
Text contrast on white21:1 · AAA
Text contrast on near-black1.11:1 · Fail
Colour recorded with the Simple Icons community reproduction. It is not an owner-published colour specification. See other black logos →
Reference
Frequently asked
Can I use the Substack logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
What file formats are available for the Substack logo in this archive?
Available file formats: SVG, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Marks with visual support
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same industry
More Media & Streaming logos
Listed because the archive records the same industry, United States first.
Provenance
Source & evidence
Simple Icons community reproduction (github.com/simple-icons/simple-icons · icons/substack.svg), checked by an AI-assisted process; an editor has not reviewed it.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimple Icons community reproductionInspect source reference ↗
Source reviewAI-assisted check · 2026-09-08; no editor reviewInspect the recorded website
- Source
- github.com/simple-icons/simple-icons · icons/substack.svg
- Source date
- 2026-09-08
- Recorded by
- Archive import with an AI-assisted source check
- Originality
- Community vector reproduction; not an official master
- SHA-256
- 619dc52fb906bb5437cb44bd2849f682244928d6d62d5e106cac186c2016b677
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “Substack logo record.” Updated 2026-09-08. https://similarlogo.com/brand/substack/
Record Change log (1)
2026-09-08Substack: source-attributed artwork and PNG/SVG renditions added.
This is a monochrome community vector reproduction from Simple Icons, not an official press-kit master. Downloads include a cleaned SVG and PNG sizes generated from it. The collection date is not the logo’s introduction date.
All logos and trademarks on SimilarLogo are the property of their respective owners and are provided for informational, editorial and identification purposes only. Availability here does not imply any licence, affiliation or endorsement. Rights holder? Claim this brand · Request removal · Report an error. Staff review each request; there is no automatic takedown.