Company milestone · 1997-08-29
Marc Randolph and Reed Hastings founded Netflix as a DVD rental service in Scotts Valley, California. [1]
Logo files, variants & history · AI, PNG · updated 1 mo ago
Brand profile
Subscription streaming and entertainment company
Netflix, Inc. is an American streaming and entertainment company. Marc Randolph and Reed Hastings founded it as a DVD rental service on 29 August 1997 in Scotts Valley, California.
Sources: [1]
Company: Netflix, Inc.
Available in this archive
Netflix has 12 downloadable files in AI, PNG in this archive. 5 logo records are catalogued; that is not the number of verified redesigns.
PNG renditions reach 3,669 pixels on the longest side.
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Browse recorded formats and variants for Netflix. Source formats appear first, followed by raster sizes.
2016 · Netflix Symbol · Current
2016 · Netflix Symbol · Current
1997 · Retired
2000 · Retired
2001 · Retired
2014 · Retired
2016 · Netflix Symbol · Current
2016 · Netflix Symbol · Current
1997 · Retired
2000 · Retired
2001 · Retired
2014 · Retired
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Brand heritage
Founding, the 2014 logo update, the 2015 identity system and the 2016 N icon, as recorded in the cited sources. Company and product dates are labelled separately from design changes.
Company milestone · 1997-08-29
Marc Randolph and Reed Hastings founded Netflix as a DVD rental service in Scotts Valley, California. [1]
Logo milestone · 2014
Netflix began introducing an updated logo with a flatter appearance and updated typography. [1]
Visual identity milestone · 2015
The studio Gretel worked with Netflix’s global brand team on an identity system called “The Stack”, brand guidelines and the tagline “See What’s Next”. Gretel does not claim the wordmark. [2]
Visual identity milestone · 2016-06-20
Netflix added an “N” icon for use in its apps and social media while keeping its existing logo. [3]
Compiled 2026-09-24 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Earlier records come from the existing archive; their labels and dates are kept as recorded and are not cited.
The version currently listed in the archive. See the source and review date on the brand record.
Colour sample
Approximate values sampled from the archived artwork file. Sampling can round colours, so these are not the owner’s published colour specification. See other red logos →
Design context
From the researched record (AI-assisted source review); see research sources.
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Reference
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2014: Netflix began introducing an updated logo with a flatter appearance and updated typography. [1]
Available file formats: AI, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same industry
Listed because the archive records the same industry, United States first.
Provenance
SimilarLogo archive files, not yet independently reviewed.
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
SimilarLogo. “Netflix logo record.” Updated 2026-09-25. https://similarlogo.com/brand/netflix/
These files come from SimilarLogo's archive of Netflix artwork (archive snapshot 2026-08-02). Formats and file details are shown in the library.
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