Logo files, variants & history · AI, PNG · updated 1 mo ago

Netflix Primary logo
3000 × 3669 px · 185.2 KB
Variant
Loads the 3000 × 3669 px file; the page opens with a small preview to save data.

Archive preview · Ratio 0.82:1 · 2 download files

File checks recorded: The file registry records a passed file-format check for each file.Editorial / reference only: Recorded use status for this logo record.

Brand profile

About Netflix


Subscription streaming and entertainment company

Netflix, Inc. is an American streaming and entertainment company. Marc Randolph and Reed Hastings founded it as a DVD rental service on 29 August 1997 in Scotts Valley, California.

Sources: [1]

Company: Netflix, Inc.

Recorded official website ↗

Something wrong or missing? Report or correct this record

Available in this archive

Netflix logo files at a glance


Netflix has 12 downloadable files in AI, PNG in this archive. 5 logo records are catalogued; that is not the number of verified redesigns.

PNG renditions reach 3,669 pixels on the longest side.

Choose a format and size ↓

File library

Files & downloads

12 downloads here

Browse recorded formats and variants for Netflix. Source formats appear first, followed by raster sizes.

12 of 12 files

Available from SimilarLogo

12 files

Files marked “SimilarLogo archive file” come from the earlier SimilarLogo archive. No publisher or press-kit source is recorded for them, so they are not confirmed as official artwork.

  • AI · Icon

    343.7 KB

    2016 · Netflix Symbol · Current

    SimilarLogo archive file · Served by SimilarLogo

  • AI · Primary

    340.5 KB

    2016 · Netflix Symbol · Current

    SimilarLogo archive file · Served by SimilarLogo

  • AI · Primary

    346.6 KB

    1997 · Retired

    SimilarLogo archive file · Served by SimilarLogo

  • AI · Primary

    330.4 KB

    2000 · Retired

    SimilarLogo archive file · Served by SimilarLogo

  • AI · Primary

    326.0 KB

    2001 · Retired

    SimilarLogo archive file · Served by SimilarLogo

  • AI · Primary

    320.6 KB

    2014 · Retired

    SimilarLogo archive file · Served by SimilarLogo

  • PNG · Primary

    3,000 × 3,669 px · 185.2 KB

    2016 · Netflix Symbol · Current

    SimilarLogo archive file · Served by SimilarLogo

  • PNG · Icon

    3,000 × 2,790 px · 119.5 KB

    2016 · Netflix Symbol · Current

    SimilarLogo archive file · Served by SimilarLogo

  • PNG · Primary

    3,000 × 2,250 px · 168.4 KB

    1997 · Retired

    SimilarLogo archive file · Served by SimilarLogo

  • PNG · Primary

    3,000 × 2,250 px · 94.6 KB

    2000 · Retired

    SimilarLogo archive file · Served by SimilarLogo

  • PNG · Primary

    3,000 × 1,344 px · 46.1 KB

    2001 · Retired

    SimilarLogo archive file · Served by SimilarLogo

  • PNG · Primary

    3,000 × 1,344 px · 35.4 KB

    2014 · Retired

    SimilarLogo archive file · Served by SimilarLogo

A file link or download does not grant a trademark licence or permission to reuse a logo.

Brand heritage

Logo history & brand milestones

5 logo records

Founding, the 2014 logo update, the 2015 identity system and the 2016 N icon, as recorded in the cited sources. Company and product dates are labelled separately from design changes.

Company milestone · 1997-08-29

Marc Randolph and Reed Hastings founded Netflix as a DVD rental service in Scotts Valley, California. [1]

Logo milestone · 2014

Netflix began introducing an updated logo with a flatter appearance and updated typography. [1]

Visual identity milestone · 2015

The studio Gretel worked with Netflix’s global brand team on an identity system called “The Stack”, brand guidelines and the tagline “See What’s Next”. Gretel does not claim the wordmark. [2]

Visual identity milestone · 2016-06-20

Netflix added an “N” icon for use in its apps and social media while keeping its existing logo. [3]

Research sources

  1. Netflix ↗ · Wikipedia · accessed 2026-09-24
  2. Netflix — Gretel ↗ · Gretel · accessed 2026-09-24
  3. Netflix adds new social media-friendly icon to its branding ↗ · CNBC, 2016-06-20 · accessed 2026-09-24
  4. Netflix unveils Netflix Sans, a new custom typeface developed with Dalton Maag ↗ · It’s Nice That, 2018-03 · accessed 2026-09-24

Compiled 2026-09-24 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.

Earlier records come from the existing archive; their labels and dates are kept as recorded and are not cited.

Netflix logo, archive record 2016 · Netflix Symbol
2016–presentListed current

Netflix logo 2016 · Netflix Symbol

The version currently listed in the archive. See the source and review date on the brand record.

5/5
All 5 logo records for Netflix
  1. Netflix logo 1997 · 1997–2000 · Retired
  2. Netflix logo 2000 · 2000–2001 · Retired
  3. Netflix logo 2001 · 2001–2014 · Retired
  4. Netflix logo 2014 · 2014–2016 · Retired
  5. Netflix logo 2016 · Netflix Symbol (this page) · 2016–present · Listed current

Colour sample

Sampled artwork colours


Red (primary sample)Primary
HEX
#BB1122
RGB
187, 17, 34
Text contrast on white6.53:1 · AA
Text contrast on near-black2.89:1 · Fail

Approximate values sampled from the archived artwork file. Sampling can round colours, so these are not the owner’s published colour specification. See other red logos →

Design context

Logo design & typography notes


From the researched record (AI-assisted source review); see research sources.

Researched typography noteBrand and interface typeface since 2018: Netflix Sans, developed with Dalton Maag, replacing Gotham. This describes the company typeface, not the lettering of the logo.
Logo type: wordmark

Logo lettering can differ from a brand’s corporate typefaces.

Reference

Frequently asked


Can I use the Netflix logo?

Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.

When did Netflix change its logo?

2014: Netflix began introducing an updated logo with a flatter appearance and updated typography. [1]

What file formats are available for the Netflix logo in this archive?

Available file formats: AI, PNG. Dimensions, source and usage conditions are listed for each file below.

Visual neighbours

Marks with visual support

Run similarity check →

Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.

Same industry

More Media & Streaming logos

All Media & Streaming logos →

Listed because the archive records the same industry, United States first.

Provenance

Source & evidence

Source review pendingReport / correctOwn this brand?

SimilarLogo archive files, not yet independently reviewed.

Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimilarLogo archive files
Source reviewNot independently reviewedInspect the recorded website
Source
Not recorded
Source date
2026-08-02
Recorded by
SimilarLogo archive import
SHA-256
481ce86e8d6fe2ddbea99c4483107a48e01b77bb9eb6c967a297846eda59848d

SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.

Cite or link to this record

SimilarLogo. “Netflix logo record.” Updated 2026-09-25. https://similarlogo.com/brand/netflix/

Record Change log (2)
2026-08-27Imported 13 original files (7 items) from the owner's WordPress archive snapshot 2026-08-02. Rights: editorial/reference only.
2026-08-27History collage archived: Netflix Evolution and History
Site-wide feed →

These files come from SimilarLogo's archive of Netflix artwork (archive snapshot 2026-08-02). Formats and file details are shown in the library.

All logos and trademarks on SimilarLogo are the property of their respective owners and are provided for informational, editorial and identification purposes only. Availability here does not imply any licence, affiliation or endorsement. Rights holder? Claim this brand · Request removal · Report an error. Staff review each request; there is no automatic takedown.

Optional usage measurement

Help us understand which catalogues and file formats are useful. We do not record search text, uploaded images, names, email addresses or IP addresses in usage events. Events expire after 30 days. Local, staff and recognised bot traffic is separate.

Measurement is off until you opt in. Downloads have separate operational delivery counts.