Company milestone · 2007
Justin Kan and Emmett Shear launched Justin.tv, a general-interest streaming site divided into content categories. [1]
Archive record · not confirmed as the current logo.
Logo files, variants & history · SVG, PNG · updated 2 mo ago
Brand profile
Live-streaming service
Twitch is an American live-streaming service focused on video games, including esports broadcasts, that also carries music, creative and “in real life” streams. It is operated by Twitch Interactive, a subsidiary of Amazon.
Twitch launched in June 2011 as a spin-off of the gaming content of Justin.tv, the streaming site Justin Kan and Emmett Shear launched in 2007. Its name was inspired by the term twitch gameplay.
Twitch’s identity combines a wordmark, an icon called Glitch and the colour purple. In September 2019 Twitch redrew the wordmark with bold, blocky letterforms, evolved Glitch, brightened its purple and adopted the typeface Roobert.
Available in this archive
Twitch has 6 downloadable files in SVG, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 2,048 pixels on the longest side.
Choose a format and size ↓File library
Browse recorded formats and variants for Twitch. Source formats appear first, followed by raster sizes.
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
One logo record is catalogued. The milestones below are dated separately from it.
Twitch’s origins, its ownership changes and the 2019 identity update, as recorded in the cited sources. Company and product dates are labelled separately from design changes.
Company milestone · 2007
Justin Kan and Emmett Shear launched Justin.tv, a general-interest streaming site divided into content categories. [1]
Product milestone · 2011-06-06
The company spun off its gaming content as TwitchTV, which launched in public beta. [1]
Company milestone · 2014-02-10
Justin.tv, Inc., Twitch’s parent company, was renamed Twitch Interactive. [1]
Company milestone · 2014-08-25
Amazon acquired Twitch Interactive for US$970 million in cash. [1]
Logo milestone · 2019-09-26
Twitch unveiled an updated wordmark built from its old logo, with bold, blocky letterforms inspired by a retro gaming aesthetic. The Glitch icon was evolved rather than replaced, the purple was made brighter, more than two dozen colours were added and Roobert became the brand typeface. [1] [2]
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Monochrome community vector reproduction from Simple Icons. The SVG is a sanitized drawing copy and PNGs are generated renditions, not official press-kit masters. The collection date is not the logo’s introduction date.
Colour sample
Colour recorded with the Simple Icons community reproduction. It is not an owner-published colour specification. See other black logos →
Design context
Twitch said the Roobert typeface is modelled on the retro Moog synthesizer logotype.
Collins says it worked with Twitch’s leaders and creative teams on a visual identity system, product design language, tone of voice and brand architecture, including the colour system, the wordmark and a custom typeface.
From the researched record (AI-assisted source review); see research sources.
Logo lettering can differ from a brand’s corporate typefaces.
Reference
2019 Twitch visual identity system (2019) is credited to Collins (agency). The designer of the specific file version shown on this page is not recorded. [2] [3]
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
2019-09-26: Twitch unveiled an updated wordmark built from its old logo, with bold, blocky letterforms inspired by a retro gaming aesthetic. The Glitch icon was evolved rather than replaced, the purple was made brighter, more than two dozen colours were added and Roobert became the brand typeface. [1] [2]
Available file formats: SVG, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
No other archived mark is listed as a close match; that is not a uniqueness or trademark check. The similarity check shows weaker candidates.
Same industry
Listed because the archive records the same industry, United States first.
Provenance
Simple Icons community reproduction (github.com/simple-icons/simple-icons · icons/twitch.svg), checked by an AI-assisted process; an editor has not reviewed it.
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
SimilarLogo. “Twitch logo record.” Updated 2026-09-08. https://similarlogo.com/brand/twitch/
This is a monochrome community vector reproduction from Simple Icons, not an official press-kit master. Downloads include a cleaned SVG and PNG sizes generated from it. The collection date is not the logo’s introduction date.
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