Logo files, variants & history · AI, PNG · updated 29 days ago
Brand profile
Automobile manufacturer
Toyota Motor Corporation is a Japanese automobile manufacturer headquartered in Toyota City, Aichi. It was founded by Kiichiro Toyoda and incorporated on 28 August 1937.
Toyota began as a spin-off of Toyota Industries, the machine maker started by Kiichiro’s father, Sakichi Toyoda. While still a department of that company it developed the Type A engine in 1934 and its first passenger car, the Model AA, in 1936.
Early vehicles were sold with a Toyoda emblem. After a public logo competition in 1936 the brand became Toyota; the company says the name was preferred partly because its voiceless consonant is considered clearer in Japanese and partly because トヨタ is written with eight strokes, a number associated with wealth and good fortune.
The current mark of three ovals debuted in October 1989; Toyota says it marked the company’s 50th anniversary and that its development took about five years.
Company: Toyota Motor Corporation.
Available in this archive
Toyota has 28 downloadable files in AI, PNG in this archive. 10 logo records are catalogued; that is not the number of verified redesigns.
PNG renditions reach 3,264 pixels on the longest side.
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Browse recorded formats and variants for Toyota. Source formats appear first, followed by raster sizes.
2020–2024 · Current
2020–2024 · Current
2020–2024 · Current
2020–2024 · Current
2020–2024 · Current
1935 · Retired
1949 · Retired
1958 · Retired
1969 · Retired
1978 · Retired
1989 · Retired
2005 · Retired
Toyota 20019 · Retired
Toyota Ev · Retired
2020–2024 · Current
1949 · Retired
2020–2024 · Current
2020–2024 · Current
2020–2024 · Current
2020–2024 · Current
1935 · Retired
Toyota Ev · Retired
1958 · Retired
1969 · Retired
1978 · Retired
1989 · Retired
2005 · Retired
Toyota 20019 · Retired
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Brand heritage
The 1936 logo competition and name change, early vehicle emblems, the late-1950s wordmarks and the 1989 brand mark, as recorded in the cited sources. Company and product dates are labelled separately from design changes.
Logo milestone · 1936-09
Toyota held a public competition for a new logo and received about 27,000 entries. The process led to the brand name changing from Toyoda to Toyota, and the resulting logo was a stylised rendering of the katakana for Toyota (トヨタ). [1] [3]
Product milestone · 1937
The Model AA, Toyota’s first passenger car, entered mass production with a front emblem that combined wings, conveying speed, with the kanji for “Toyoda”. [3]
Company milestone · 1937-08-28
The company began trading as Toyota Motor Company Ltd., founded by Kiichiro Toyoda. [1]
Visual identity milestone · Late 1950s
As Toyota began expanding internationally, the katakana logo was supplemented by various wordmarks spelling “TOYOTA” in capital letters. [1]
Logo milestone · 1989-10-02
Toyota announced a new brand mark of three ellipses for Toyota-brand vehicles, to be introduced worldwide from early 1990. [2]
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Earlier records come from the existing archive; their labels and dates are kept as recorded and are not cited.
The version currently listed in the archive. See the source and review date on the brand record.
Colour sample
Approximate values sampled from the archived artwork file. Sampling can round colours, so these are not the owner’s published colour specification. See other black logos →
Design context
Toyota’s announcement says the two inner ellipses stand for the heart of the customer and the heart of the product, and that together they form the “T” of Toyota.
In September 1936 the company ran a public competition to design a new logo.
Toyota says the 1989 mark first appeared on the Celsior luxury model in October 1989 before spreading to other models, and that its outer oval symbolises the world embracing Toyota.
Toyota still uses the katakana logo as its corporate emblem in Japan, including on its headquarters building.
From the researched record (AI-assisted source review); see research sources.
Reference
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
1936-09: Toyota held a public competition for a new logo and received about 27,000 entries. The process led to the brand name changing from Toyoda to Toyota, and the resulting logo was a stylised rendering of the katakana for Toyota (トヨタ). 1989-10-02: Toyota announced a new brand mark of three ellipses for Toyota-brand vehicles, to be introduced worldwide from early 1990. [1] [2] [3]
Available file formats: AI, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same industry
Listed because the archive records the same industry, Japan first.
Provenance
SimilarLogo archive files, not yet independently reviewed.
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
SimilarLogo. “Toyota logo record.” Updated 2026-09-25. https://similarlogo.com/brand/toyota/
These files come from SimilarLogo's archive of Toyota artwork (archive snapshot 2026-08-02). Formats and file details are shown in the library.
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