Company milestone · 1947
Koo In-hwoi established Lak Hui Chemical Industrial Corp., whose first product was Lucky Cream. [1] [3]
Archive record · not confirmed as the current logo.
Logo files, variants & history · SVG, PNG · updated 29 days ago
Brand profile
Electronics brand of a South Korean conglomerate
LG Corporation, formerly known as Lucky-Goldstar, is a South Korean conglomerate founded by Koo In-hwoi in 1947 and headquartered in the LG Twin Towers in Yeouido-dong, Seoul. Its subsidiaries include LG Electronics, LG Display, LG Uplus, LG Chem and LG Energy Solution.
LG Electronics began in 1958 as GoldStar, which produced South Korea’s first radios, televisions, refrigerators, washing machines and air conditioners. Lucky and GoldStar merged to form Lucky-Goldstar in 1983, and the group took the name LG in 1995.
The LG symbol, which the company calls the “Face of the Future”, is a round red smiling face that incorporates the letters L and G. LG Corp. says it was inspired by an artifact known as the “Smile of Silla”.
The symbol has been kept since 1995. In December 2014 the lettering was enlarged and given a new typeface, and in 2023 LG Electronics added motion and a new red, LG Active Red, to the identity.
Available in this archive
LG has 6 downloadable files in SVG, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 2,048 pixels on the longest side.
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Browse recorded formats and variants for LG. Source formats appear first, followed by raster sizes.
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
One logo record is catalogued. The milestones below are dated separately from it.
Company origins, the 1995 corporate identity, the December 2014 logo revision and the 2023 brand identity, as recorded in the cited sources. Company and product dates are labelled separately from design changes.
Company milestone · 1947
Koo In-hwoi established Lak Hui Chemical Industrial Corp., whose first product was Lucky Cream. [1] [3]
Company milestone · 1958
The group established GoldStar Co. Ltd., now LG Electronics. [1] [2]
Company milestone · 1983
Logo milestone · 1995-01
The new LG corporate identity appeared in morning newspapers on 1 January 1995 as a red, round face with only the message “Happy New Year”. On 4 January a full-page newspaper article titled “Lucky Goldstar turns into LG” announced the new name. [3]
Logo milestone · 2014-12-30
LG replaced its logo. The circular symbol was unchanged; the letters LG were enlarged, the wordmark typeface changed from Helvetica to LG Smart, and the logotype was given four weights (light, regular, semi-bold and bold) instead of one. [1] [4]
Visual identity milestone · 2023-04-12
LG Electronics introduced a new brand identity in which the symbol can perform eight motions, including nodding, spinning and winking. It added LG Active Red to the signature LG Red, used with gradients. [5]
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Monochrome community vector reproduction from Simple Icons. The SVG is a sanitized drawing copy and PNGs are generated renditions, not official press-kit masters. The collection date is not the logo’s introduction date.
Colour sample
Colour recorded with the Simple Icons community reproduction. It is not an owner-published colour specification. See other black logos →
Design context
LG Corp. says one eye of the face, formed by the L and the G, stands for goal orientation, concentration and smiling, and that the asymmetric blank space on the right stands for creativity and the ability to adapt to change.
According to LG Corp., the name Lucky Goldstar was considered too long for overseas consumers, and LG was chosen as the new group name after a survey of employees and of domestic and overseas customers.
From the researched record (AI-assisted source review); see research sources.
Logo lettering can differ from a brand’s corporate typefaces.
Reference
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
1995-01: The new LG corporate identity appeared in morning newspapers on 1 January 1995 as a red, round face with only the message “Happy New Year”. On 4 January a full-page newspaper article titled “Lucky Goldstar turns into LG” announced the new name. 2014-12-30: LG replaced its logo. The circular symbol was unchanged; the letters LG were enlarged, the wordmark typeface changed from Helvetica to LG Smart, and the logotype was given four weights (light, regular, semi-bold and bold) instead of one. [1] [3] [4]
Available file formats: SVG, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same industry
Listed because the archive records the same industry, South Korea first.
Provenance
Simple Icons community reproduction (github.com/simple-icons/simple-icons · icons/lg.svg), checked by an AI-assisted process; an editor has not reviewed it.
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
SimilarLogo. “LG logo record.” Updated 2026-09-25. https://similarlogo.com/brand/lg/
This is a monochrome community vector reproduction from Simple Icons, not an official press-kit master. Downloads include a cleaned SVG and PNG sizes generated from it. The collection date is not the logo’s introduction date.
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