Company milestone · 1938
Lee Byung-chul founded Mitsuboshi Trading Company, also called Samsung Sanghoe, in Daegu. The business started with about forty employees and dealt in dried fish, locally grown groceries and noodles. [1] [6]
Archive record · not confirmed as the current logo.
Logo files, variants & history · SVG, PNG · updated 29 days ago
Brand profile
Electronics manufacturer and business group
Samsung Group is a South Korean business group headquartered in Seoul; most of its affiliated companies operate under the Samsung brand. Lee Byung-chul founded it in 1938 as a trading company, and it entered the electronics industry in the late 1960s.
Samsung Electronics Co., Ltd., founded in 1969, is the group’s flagship listed company and makes memory chips, displays, smartphones and home appliances. Samsung explains that its name means “three stars” in Korean.
Available in this archive
Samsung has 6 downloadable files in SVG, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 2,048 pixels on the longest side.
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Browse recorded formats and variants for Samsung. Source formats appear first, followed by raster sizes.
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
Monochrome rendition · Community reproduction
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
One logo record is catalogued. The milestones below are dated separately from it.
Samsung logo changes from 1969 to the 2005 lettermark, as described by Samsung and Creative Bloq. The 1993 identity is credited to Lippincott & Margulies; the designers of the other logos are not named in the sources checked. Company and product dates are labelled separately from design changes.
Company milestone · 1938
Lee Byung-chul founded Mitsuboshi Trading Company, also called Samsung Sanghoe, in Daegu. The business started with about forty employees and dealt in dried fish, locally grown groceries and noodles. [1] [6]
Company milestone · 1969-01-13
Samsung Electric Industries, the company now called Samsung Electronics, was established in Suwon as part of the Samsung Group. [2]
Logo milestone · 1969
A new logo accompanied the move into electronics: a black, all-capitals wordmark in English beside an emblem that kept the three stars inside a square frame. [6]
Logo milestone · 1980
The logo was updated at the start of the 1980s. The black wordmark became heavier, and the three stars left the square frame, each set in its own small square. [3] [6]
Logo milestone · 1993
Samsung dropped the three stars, which its logos had used until 1993, chose blue as its brand colour and introduced a new logo: a white lettermark on an angled blue oval. Corporate Brand Matrix credits the identity, unveiled in March 1993 as a global identity system for Samsung Group, to Lippincott & Margulies. [3] [6] [7]
Logo milestone · 2005
Samsung began using its current lettermark, with letter spacing and height refined for legibility. Samsung’s heritage page describes the change as removing the background oval and setting the lettermark in Samsung Blue. [3] [4] [6]
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Monochrome community vector reproduction from Simple Icons. The SVG is a sanitized drawing copy and PNGs are generated renditions, not official press-kit masters. The collection date is not the logo’s introduction date.
Colour sample
Colour recorded with the Simple Icons community reproduction. It is not an owner-published colour specification. See other black logos →
Design context
Samsung describes the name as meaning “three stars”: in the founder’s vision, “three” stood for something large, plentiful and strong, and “star” for something bright and eternally shining.
The 1993 lettermark leaves out part of the letter A and appears in white within the blue oval, so the letters read as negative space.
Samsung specifies Samsung Blue as PMS 286C (HEX #1428A0) and also shows the lettermark in black and in white.
Samsung says the blue it has used since 1993 represents technology and innovation.
From the researched record (AI-assisted source review); see research sources.
Logo lettering can differ from a brand’s corporate typefaces.
Reference
1993 Samsung logotype and identity system (1993) is credited to Lippincott & Margulies (agency). The designer of the specific file version shown on this page is not recorded. [7]
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
1969: A new logo accompanied the move into electronics: a black, all-capitals wordmark in English beside an emblem that kept the three stars inside a square frame. 1980: The logo was updated at the start of the 1980s. The black wordmark became heavier, and the three stars left the square frame, each set in its own small square. 1993: Samsung dropped the three stars, which its logos had used until 1993, chose blue as its brand colour and introduced a new logo: a white lettermark on an angled blue oval. Corporate Brand Matrix credits the identity, unveiled in March 1993 as a global identity system for Samsung Group, to Lippincott & Margulies. 2005: Samsung began using its current lettermark, with letter spacing and height refined for legibility. Samsung’s heritage page describes the change as removing the background oval and setting the lettermark in Samsung Blue. [3] [4] [6] [7]
Available file formats: SVG, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same industry
Listed because the archive records the same industry, South Korea first.
Provenance
Simple Icons community reproduction (github.com/simple-icons/simple-icons · icons/samsung.svg), checked by an AI-assisted process; an editor has not reviewed it.
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
SimilarLogo. “Samsung logo record.” Updated 2026-09-25. https://similarlogo.com/brand/samsung/
This is a monochrome community vector reproduction from Simple Icons, not an official press-kit master. Downloads include a cleaned SVG and PNG sizes generated from it. The collection date is not the logo’s introduction date.
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