Company milestone · 1995-09-03
Pierre Omidyar founded AuctionWeb in California as a hobby site. [1]
eBay Logo
Archive record · not confirmed as the current logo.
Logo files, variants & history · SVG, PNG · updated 29 days ago
File checks recorded: The file registry records a passed file-format check for each file.AI-assisted source check: An AI-assisted process compared the artwork with its recorded source URL; an editor has not reviewed it.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About eBay
Online marketplace
eBay Inc. is an American e-commerce company based in San Jose, California. It runs online marketplaces on which items are sold through auctions or fixed-price “Buy It Now” sales, and it charges sellers commission on each sale.
Pierre Omidyar founded the service as AuctionWeb on 3 September 1995. It was renamed eBay in September 1997 after his consulting firm, Echo Bay Technology Group; because echobay.com was already registered, he shortened the name to eBay.com.
The eBay logo spells the name in red, blue, yellow and green. eBay describes these four colours as part of its identity since 1995; they were kept when the logo was redrawn in 2012 and when the Evo brand system was introduced in 2024.
Available in this archive
eBay logo files at a glance
eBay has 6 downloadable files in SVG, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 2,048 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for eBay. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
SVG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
One logo record is catalogued. The milestones below are dated separately from it.
The service’s founding and renaming, the 2012 logo and the 2024 Evo brand system, as recorded in the cited sources. Company and product dates are labelled separately from design changes.
Company milestone · 1997-09
The service was renamed from AuctionWeb to eBay. [1]
Logo milestone · 2012-09-13
eBay announced a new logo, its first new logo in 17 years according to Marketing Dive. It kept the familiar colours and the touching letters and used a thinner variation of the Univers typeface in place of the thicker Univers logo. eBay said it would appear on its websites and communications from autumn 2012. [1] [2] [3]
Visual identity milestone · 2024-11-18
eBay introduced Evo, an evolved brand and design system. The logo and its four heritage colours stayed unchanged; the palette was extended to 136 colours that incorporate them, and a customised heavy, condensed version of the eBay typeface Market Sans was added. [4]
Research sources
- eBay ↗ · Wikipedia · accessed 2026-09-25
- Ankündigung eines neuen Erscheinungsbilds für eBay ↗ · eBay Inc., 2012-09-13 · accessed 2026-09-25
- eBay's first new logo in 17 years ↗ · Marketing Dive, 2012-09-14 · accessed 2026-09-25
- eBay embraces evolution ↗ · eBay, 2024-11-18 · accessed 2026-09-25
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Dates not verifiedStatus unverified
eBay logo Monochrome rendition · Community reproduction
Monochrome community vector reproduction from Simple Icons. The SVG is a sanitized drawing copy and PNGs are generated renditions, not official press-kit masters. The collection date is not the logo’s introduction date.
1/1
All 1 logo record for eBay
- eBay logo Monochrome rendition · Community reproduction (this page)
Colour sample
Rendition colours
Black (primary sample)Primary
- HEX
- #000000
- RGB
- 0, 0, 0
Text contrast on white21:1 · AAA
Text contrast on near-black1.11:1 · Fail
Colour recorded with the Simple Icons community reproduction. It is not an owner-published colour specification. See other black logos →
Design context
Logo design & typography notes
In its 2012 announcement eBay said the bright eBay colours and the touching letters reflect its connected, diverse and growing community.
From the researched record (AI-assisted source review); see research sources.
Researched typography noteThe logo introduced in 2012 uses a thinner variation of Univers, replacing a logo in a thicker Univers. eBay’s brand system uses its own typeface, Market Sans.
Logo lettering can differ from a brand’s corporate typefaces.
Reference
Frequently asked
Can I use the eBay logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
When did eBay change its logo?
2012-09-13: eBay announced a new logo, its first new logo in 17 years according to Marketing Dive. It kept the familiar colours and the touching letters and used a thinner variation of the Univers typeface in place of the thicker Univers logo. eBay said it would appear on its websites and communications from autumn 2012. [1] [2] [3]
What file formats are available for the eBay logo in this archive?
Available file formats: SVG, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Marks with visual support
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same industry
More Retail & E-commerce logos
Listed because the archive records the same industry, United States first.
Provenance
Source & evidence
Simple Icons community reproduction (github.com/simple-icons/simple-icons · icons/ebay.svg), checked by an AI-assisted process; an editor has not reviewed it.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimple Icons community reproductionInspect source reference ↗
Source reviewAI-assisted check · 2026-09-08; no editor reviewInspect the recorded website
- Source
- github.com/simple-icons/simple-icons · icons/ebay.svg
- Source date
- 2026-09-08
- Recorded by
- Archive import with an AI-assisted source check
- Originality
- Community vector reproduction; not an official master
- SHA-256
- aac0136f6d474ed1e5da6d83f2df568b4521b8c506baf301a4cb71a1896df912
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “eBay logo record.” Updated 2026-09-25. https://similarlogo.com/brand/ebay/
Record Change log (1)
2026-09-08eBay: source-attributed artwork and PNG/SVG renditions added.
This is a monochrome community vector reproduction from Simple Icons, not an official press-kit master. Downloads include a cleaned SVG and PNG sizes generated from it. The collection date is not the logo’s introduction date.
All logos and trademarks on SimilarLogo are the property of their respective owners and are provided for informational, editorial and identification purposes only. Availability here does not imply any licence, affiliation or endorsement. Rights holder? Claim this brand · Request removal · Report an error. Staff review each request; there is no automatic takedown.