Company milestone · 1964-01-25
Bill Bowerman and Phil Knight founded Blue Ribbon Sports, the company that became Nike, Inc. [1]
Logo files, variants & history · AI, PNG · updated 29 days ago
Brand profile
Athletic footwear and apparel company
Nike, Inc. is an American athletic footwear and apparel company. It was founded on 25 January 1964 as Blue Ribbon Sports by Bill Bowerman and Phil Knight.
Sources: [1]
Company: Nike, Inc.
Available in this archive
Nike has 22 downloadable files in AI, PNG in this archive. 5 logo records are catalogued; that is not the number of verified redesigns.
PNG renditions reach 3,000 pixels on the longest side.
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Browse recorded formats and variants for Nike. Source formats appear first, followed by raster sizes.
1995 · Current
1995 · Current
1995 · Current
1995 · Current
1995 · Current
1995 · Current
1995 · Current
1964 · Retired
1971 · Retired
1978 · Retired
1985 · Retired
1964 · Retired
1995 · Current
1995 · Current
1995 · Current
1995 · Current
1995 · Current
1995 · Current
1971 · Retired
1978 · Retired
1985 · Retired
1995 · Current
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Brand heritage
The 1971 Swoosh and the 1995 move away from the NIKE-in-Swoosh corporate logo, as recorded in the cited sources. Company and product dates are labelled separately from design changes.
Company milestone · 1964-01-25
Bill Bowerman and Phil Knight founded Blue Ribbon Sports, the company that became Nike, Inc. [1]
Logo milestone · 1971-06-18
Nike first used the Swoosh, created by Carolyn Davidson while she was a graphic design student at Portland State University. She was paid $35. [1] [2]
Visual identity milestone · 1995
Until 1995 the official corporate logo placed the name NIKE in Futura Bold capitals within the Swoosh; since then the Swoosh is most commonly used alone. [2]
Compiled 2026-09-24 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Earlier records come from the existing archive; their labels and dates are kept as recorded and are not cited.
The version currently listed in the archive. See the source and review date on the brand record.
Colour sample
Approximate values sampled from the archived artwork file. Sampling can round colours, so these are not the owner’s published colour specification. See other black logos →
Design context
The Swoosh is said to be inspired by the wings of Nike, the Greek goddess of victory. Knight had asked Davidson for a mark that conveyed motion and did not resemble Adidas’s three stripes.
From the researched record (AI-assisted source review); see research sources.
Logo lettering can differ from a brand’s corporate typefaces.
Reference
Swoosh (1971) is credited to Carolyn Davidson. The designer of the specific file version shown on this page is not recorded. [1] [2]
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1971-06-18: Nike first used the Swoosh, created by Carolyn Davidson while she was a graphic design student at Portland State University. She was paid $35. [1] [2]
Available file formats: AI, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
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Same company
Listed because the archive records the same company.
Same industry
Listed because the archive records the same industry, United States first.
Provenance
SimilarLogo archive files, not yet independently reviewed.
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
SimilarLogo. “Nike logo record.” Updated 2026-09-25. https://similarlogo.com/brand/nike/
These files come from SimilarLogo's archive of Nike artwork (archive snapshot 2026-08-02). Formats and file details are shown in the library.
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