Company milestone · 1966-01-16
The NBA granted Chicago a franchise, the Bulls, founded by Dick Klein, who also served as the team’s general manager and president in its early years. [1]
Logo files, variants & history · AI, PNG · updated 2 mo ago
Brand profile
Professional basketball team
The Chicago Bulls are an American professional basketball team based in Chicago. They compete in the National Basketball Association (NBA) as a member of the Central Division of the Eastern Conference.
The NBA granted the franchise on 16 January 1966. Its founder, Dick Klein, chose the name Bulls to evoke Chicago’s meat-packing industry and the Chicago Stadium’s proximity to the Union Stock Yards.
The Bulls won six NBA championships between 1991 and 1998. They share the United Center with the National Hockey League’s Chicago Blackhawks.
The team’s logo, a red charging bull’s face, was adopted in 1966 and has changed very little since then.
Sources: [1]
Company: National Basketball Association.
Available in this archive
Chicago Bulls has 2 downloadable files in AI, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 3,282 pixels on the longest side.
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Undated record · Current
Undated record · Current
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Brand heritage
One logo record is catalogued. The milestones below are dated separately from it.
The 1966 primary logo, an early-1970s alternate logo and selected uniform changes, as recorded in the cited sources. The sources disagree on who designed the logo, so no designer credit is listed. Company and product dates are labelled separately from design changes.
Company milestone · 1966-01-16
The NBA granted Chicago a franchise, the Bulls, founded by Dick Klein, who also served as the team’s general manager and president in its early years. [1]
Logo milestone · 1966
The Bulls adopted their logo, a red charging bull’s face. Wikipedia’s team article credits the designer Dean P. Wessel, while its article on Theodore W. Drake reports that The New York Times and the Chicago Tribune credited Drake. [1] [2]
Logo milestone · Early 1970s
The team used an alternate logo that placed a cloud reading “Windy City” below the nose of the standard bull. [1]
Visual identity milestone · 1985
Starting with the 1985–86 season the Bulls updated their uniforms with centred numbers and a vertically arched “Bulls” wordmark on both the red and the white sets. [1]
Visual identity milestone · 1995
The Bulls added a black alternate uniform with red pinstripes for the 1995–96 season. [1]
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Colour sample
Approximate values sampled from the archived artwork file. Sampling can round colours, so these are not the owner’s published colour specification.
Design context
The original 1966 uniforms placed the logo inside a diamond on the shorts; Wikipedia describes those uniforms as close in appearance to the current design.
From the researched record (AI-assisted source review); see research sources.
Reference
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1966: The Bulls adopted their logo, a red charging bull’s face. Wikipedia’s team article credits the designer Dean P. Wessel, while its article on Theodore W. Drake reports that The New York Times and the Chicago Tribune credited Drake. [1] [2]
Available file formats: AI, PNG. Dimensions, source and usage conditions are listed for each file below.
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Same company
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Same industry
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Provenance
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SimilarLogo. “Chicago Bulls logo record.” Updated 2026-08-27. https://similarlogo.com/brand/chicago-bulls/
These files come from SimilarLogo's archive of Chicago Bulls artwork (archive snapshot 2026-08-02). Formats and file details are shown in the library.
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