Company milestone · 1946-06-06
Walter A. Brown formed the Boston Celtics as a team in the Basketball Association of America. [1]
Logo files, variants & history · AI, PNG · updated 2 mo ago
Brand profile
Professional basketball team
The Boston Celtics are an American professional basketball team based in Boston. They compete in the National Basketball Association (NBA) as a member of the Atlantic Division of the Eastern Conference and play home games at TD Garden.
Walter A. Brown, president of the Boston Garden-Arena Corporation, formed the team on 6 June 1946 in the Basketball Association of America. It became part of the NBA in 1949 after the BAA merged with the National Basketball League.
The Celtics name and the mascot Lucky the Leprechaun refer to Boston’s historically large Irish population and to the Original Celtics, a barnstorming basketball team of the early 20th century.
The team has won 18 NBA championships, the first in 1957.
Sources: [1]
Company: National Basketball Association.
Available in this archive
Boston Celtics has 2 downloadable files in AI, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 3,457 pixels on the longest side.
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Undated record · Current
Undated record · Current
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Brand heritage
One logo record is catalogued. The milestones below are dated separately from it.
The Celtics’ leprechaun logo with its 1996 full-colour version, the 1998 shamrock alternate and the 2014 silhouette alternate. The sources checked give different dates for Zang Auerbach’s original leprechaun drawing, so no year is recorded for it. Company and product dates are labelled separately from design changes.
Company milestone · 1946-06-06
Walter A. Brown formed the Boston Celtics as a team in the Basketball Association of America. [1]
Company milestone · 1949-08-03
The Celtics became part of the National Basketball Association following the merger of the BAA and the National Basketball League. [1]
Logo milestone · 1996
For the 1996–97 season, the club’s 50th anniversary, the leprechaun logo, until then green, white and black only, received full colour: tan face and hands, gold vest, bow tie and hat, brown ball and shillelagh, and black trousers and shoes. [1]
Logo milestone · 1998
An alternate logo of a white shamrock in a green circle, with the word Celtics above it, came into use for the 1998–99 season. [1]
Logo milestone · 2014-07
The Celtics unveiled the “Lucky Alternate”, a secondary logo created in-house that shows a white silhouette of Lucky in a bowler hat, smoking a pipe, spinning a basketball and leaning on a cane, against green with the words Boston Celtics around it. [1] [2]
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Colour sample
Approximate values sampled from the archived artwork file. Sampling can round colours, so these are not the owner’s published colour specification. See other green logos →
Design context
Wikipedia credits the original design of the leprechaun logo to Zang Auerbach, brother of Celtics head coach Red Auerbach. Sports Illustrated describes Zang as a former editorial and sports artist for Washington newspapers and dates the illustration honoured by the 2014 alternate logo to the early 1960s.
The shamrock alternate logo is based on logos the Celtics used before the Zang Auerbach leprechaun, and for much of its history the shamrock was trimmed in gold.
From the researched record (AI-assisted source review); see research sources.
Reference
Leprechaun logo (Lucky) is credited to Zang Auerbach. The designer of the specific file version shown on this page is not recorded. [1] [2]
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
1996: For the 1996–97 season, the club’s 50th anniversary, the leprechaun logo, until then green, white and black only, received full colour: tan face and hands, gold vest, bow tie and hat, brown ball and shillelagh, and black trousers and shoes. 1998: An alternate logo of a white shamrock in a green circle, with the word Celtics above it, came into use for the 1998–99 season. 2014-07: The Celtics unveiled the “Lucky Alternate”, a secondary logo created in-house that shows a white silhouette of Lucky in a bowler hat, smoking a pipe, spinning a basketball and leaning on a cane, against green with the words Boston Celtics around it. [1] [2]
Available file formats: AI, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
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Same company
Listed because the archive records the same company.
Same industry
Listed because the archive records the same industry, United States first.
Provenance
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SimilarLogo. “Boston Celtics logo record.” Updated 2026-08-27. https://similarlogo.com/brand/boston-celtics/
These files come from SimilarLogo's archive of Boston Celtics artwork (archive snapshot 2026-08-02). Formats and file details are shown in the library.
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