48 research records include typography notes. A note may describe a corporate typeface, custom logo lettering or an earlier identity; read the version context before choosing a font. An alternative font is not an authentic logo master.
Until 2019 the lettering in the primary logo was set in Copperplate. The 2019 update replaced it with a custom font that is also used in the team’s wordmark.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The logo since Grand Theft Auto III uses Pricedown, a typeface by Ray Larabie that was available in or before January 1998. It is based on the logo of the game show The Price Is Right and on the font Pinto Flare.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Before the digital-era redesign, the HSBC name beside the hexagon was set in Times Roman; BP&O reports that the redesign replaced it with Univers.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The 1968 logo set FIAT in Univers capitals inside slanted rhombuses. The red shield of the 1930s and the 2006 logo use vertically elongated capitals, and the 2020 logo is a wordmark in capital letters that recalls the 1930s lettering.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The 2022 identity introduced a custom typeface based on vintage French street signs and material from Bugatti's photographic archive.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
MCKL Type designed a custom typeface family for Electronic Arts with display fonts, text fonts and a monospaced variant. Instrument’s case study names the display face Electronic Arts Display.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Airbus states that its logo is always displayed in a bespoke typeface called Airbus.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Aicher’s design system introduced lowercase Helvetica Bold as the airline’s typeface, and Helvetica was used for the company name in the livery from the early 1960s. For the 2018 redesign, the wordmark was redrawn by Hannes von Döhren of HvD Fonts.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The 2006 logo is based on an original bilingual font designed by Kashiwa Sato.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Since 1963 the team has used a stencil typeface for its script logo.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The 2015 identity introduced MINI Serif, which BMW Group describes as developed from a typeface set by hand by Swiss designers for publishing and given a modern cut.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Since the 2024 refresh, Klarna Title has been the headline typeface in Klarna’s brand communications and Klarna Text the typeface for body copy. Creative Review reports that Klarna worked with the type foundry Colophon on them.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
Revolut’s 2023 identity uses the typeface Aeonik Pro.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The logo is set in Bookman Old Style with modifications. In the 2018 revision the 't' and 'r' were recut to align with a custom typeface developed by Dinamo.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The 2012 logo was set in Stag. The 2020 identity by COLLINS uses GT Super by Grilli Type for headlines and Söhne by Klim Type Foundry as a supporting typeface.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The 2020 identity introduced the Opel Next typeface in light, regular and bold versions, developed with Monotype.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
In 2017 SEAT adopted GT Walsheim, a geometric sans-serif drawn by Noël Leu between 2009 and 2011, as its corporate typeface, replacing a modified version of Meta.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
The identity by Stockholm Design Lab uses Unica77 Polestar Var, a typeface with a single weight and variable letter spacing adjusted for different sizes.
AI-assisted source review, 2026-09-25. The cited sources below have not all been independently re-checked; see the brand record for its history and uncertainty notes.
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