Company milestone · 1899-07-11
Giovanni Agnelli was among the founding members of FIAT, Fabbrica Italiana Automobili Torino. The first plant opened in 1900 with 35 staff making 24 cars. [1]
Fiat Logo
Archive record · not confirmed as the current logo.
Logo files, variants & history · SVG, PNG · updated 29 days ago
File checks recorded: The file registry records a passed file-format check for each file.AI-assisted source check: An AI-assisted process compared the artwork with its recorded source URL; an editor has not reviewed it.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About Fiat
Automobile manufacturer
FIAT Automobiles S.p.A. is an Italian automobile manufacturer. It was formed in January 2007 when FIAT Group reorganised its automobile business, and it traces its history to 1899, when the first FIAT car, the 3½ HP, was produced.
FIAT, an acronym for Fabbrica Italiana Automobili Torino, was founded in Turin by a group of investors that included Giovanni Agnelli. The brand became part of Fiat Chrysler Automobiles in 2014 and a subsidiary of Stellantis in 2021.
Available in this archive
Fiat logo files at a glance
Fiat has 6 downloadable files in SVG, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 2,048 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for Fiat. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
SVG · Primary
Monochrome Round FIAT badge · Community reproduction
PNG · Primary
Monochrome Round FIAT badge · Community reproduction
PNG · Primary
Monochrome Round FIAT badge · Community reproduction
PNG · Primary
Monochrome Round FIAT badge · Community reproduction
PNG · Primary
Monochrome Round FIAT badge · Community reproduction
PNG · Primary
Monochrome Round FIAT badge · Community reproduction
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
One logo record is catalogued. The milestones below are dated separately from it.
FIAT badges and logos from 1899 to 2020 as recorded in the cited sources; minor variants between these dates are not listed. Company and product dates are labelled separately from design changes.
Logo milestone · 1899
The first FIAT logo was a brass plate shaped like a parchment, mounted on the bonnet, with hand-engraved lettering. [2]
Logo milestone · 1908
An oval badge appeared on the radiator, with gold lettering and decoration on a Prussian blue background in the Art Nouveau style. It stayed on FIAT cars until the 1920s. [2]
Logo milestone · 1921
A series of round badges framed by a laurel wreath began, linked to the company's participation in motor racing. It was used on all FIAT cars for nearly a decade. [2]
Logo milestone · 1931
FIAT began using a single red shield without a wreath. The Museo del Marchio Italiano dates the rectangular red logo, with elongated sans-serif capitals, to 1932 and the launch of the Balilla; with small variations it stayed in use until 1968. [1] [2] [3]
Logo milestone · 1968
For the company's 70th anniversary, the Swiss designers Armin Vogt and Jean Reiwald created a new logo that became the basis of the whole FIAT identity: the letters F, I, A and T in Univers capitals inside four rhombuses inclined at 18 degrees. The rhombuses were black with silver letters at first; in 1972 they became blue with white letters. [1] [2] [4]
Logo milestone · 1999
For the centenary, a restyled round badge with a laurel wreath, recalling the badge of the 1920s, returned on the bonnets of new cars. The official corporate logo was not replaced by it. [1] [2]
Logo milestone · 2006
A new logo created by Robilant Associati with the Fiat Style Centre drew on the red shield used from 1931 to 1968: vertically elongated FIAT letters on a ruby red background, set in a round chromed frame with a three-dimensional effect. Its first use was planned for the new Bravo, due in 2007. [2] [3]
Logo milestone · 2020
A minimal logo consisting only of the word FIAT in capital letters, recalling the lettering of the 1930s, was introduced. It appeared first on some models sold in South America and later in Europe and other markets. [2]
Research sources
- Fiat ↗ · Wikipedia · accessed 2026-09-25
- FIAT ↗ · Museo del Marchio Italiano · accessed 2026-09-25
- new fiat logo ↗ · designboom, 2006-11-07 · accessed 2026-09-25
- Fiat, 1968 ↗ · Logo Histories, 2024-12-24 · accessed 2026-09-25
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Dates not verifiedStatus unverified
Fiat logo Monochrome Round FIAT badge · Community reproduction
Monochrome community vector reproduction from Simple Icons. The SVG is a sanitized drawing copy and PNGs are generated renditions, not official press-kit masters. The collection date is not the logo’s introduction date.
1/1
All 1 logo record for Fiat
- Fiat logo Monochrome Round FIAT badge · Community reproduction (this page)
Colour sample
Rendition colours
Black (primary sample)Primary
- HEX
- #000000
- RGB
- 0, 0, 0
Text contrast on white21:1 · AAA
Text contrast on near-black1.11:1 · Fail
Colour recorded with the Simple Icons community reproduction. It is not an owner-published colour specification. See other black logos →
Design context
Logo design & typography notes
Sources differ by a year on the red shield: Wikipedia and the 2006 announcement give 1931, while the Museo del Marchio Italiano gives 1932.
According to the Museo del Marchio Italiano, the 1968 design used the rhombus as a single unifying element for the company's varied products and sectors, and the official logo was modernised by Maurizio Di Robilant in 2000.
From the researched record (AI-assisted source review); see research sources.
Researched typography noteThe 1968 logo set FIAT in Univers capitals inside slanted rhombuses. The red shield of the 1930s and the 2006 logo use vertically elongated capitals, and the 2020 logo is a wordmark in capital letters that recalls the 1930s lettering.
Logo lettering can differ from a brand’s corporate typefaces.
Reference
Frequently asked
Who designed the Fiat logo?
FIAT rhomboid logo (1968) is credited to Armin Vogt. FIAT rhomboid logo (1968) is credited to Jean Reiwald. FIAT red shield logo in a chromed frame (2006) is credited to Robilant Associati (agency). The designer of the specific file version shown on this page is not recorded. [2] [3] [4]
Can I use the Fiat logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
When did Fiat change its logo?
1899: The first FIAT logo was a brass plate shaped like a parchment, mounted on the bonnet, with hand-engraved lettering. 1908: An oval badge appeared on the radiator, with gold lettering and decoration on a Prussian blue background in the Art Nouveau style. It stayed on FIAT cars until the 1920s. 1921: A series of round badges framed by a laurel wreath began, linked to the company's participation in motor racing. It was used on all FIAT cars for nearly a decade. 1931: FIAT began using a single red shield without a wreath. The Museo del Marchio Italiano dates the rectangular red logo, with elongated sans-serif capitals, to 1932 and the launch of the Balilla; with small variations it stayed in use until 1968. 1968: For the company's 70th anniversary, the Swiss designers Armin Vogt and Jean Reiwald created a new logo that became the basis of the whole FIAT identity: the letters F, I, A and T in Univers capitals inside four rhombuses inclined at 18 degrees. The rhombuses were black with silver letters at first; in 1972 they became blue with white letters. 1999: For the centenary, a restyled round badge with a laurel wreath, recalling the badge of the 1920s, returned on the bonnets of new cars. The official corporate logo was not replaced by it. 2006: A new logo created by Robilant Associati with the Fiat Style Centre drew on the red shield used from 1931 to 1968: vertically elongated FIAT letters on a ruby red background, set in a round chromed frame with a three-dimensional effect. Its first use was planned for the new Bravo, due in 2007. 2020: A minimal logo consisting only of the word FIAT in capital letters, recalling the lettering of the 1930s, was introduced. It appeared first on some models sold in South America and later in Europe and other markets. [1] [2] [3] [4]
What file formats are available for the Fiat logo in this archive?
Available file formats: SVG, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Marks with visual support
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same industry
More Automotive & Mobility logos
Listed because the archive records the same industry, Italy first.
Provenance
Source & evidence
Simple Icons community reproduction (github.com/simple-icons/simple-icons · icons/fiat.svg), checked by an AI-assisted process; an editor has not reviewed it.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimple Icons community reproductionInspect source reference ↗
Source reviewAI-assisted check · 2026-09-08; no editor reviewInspect the recorded website
- Source
- github.com/simple-icons/simple-icons · icons/fiat.svg
- Source date
- 2026-09-08
- Recorded by
- Archive import with an AI-assisted source check
- Originality
- Community vector reproduction; not an official master
- SHA-256
- bf9c9f93175737a6618427dc62c809983b2f9ac13f194afb3339a563ddc93eeb
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “Fiat logo record.” Updated 2026-09-25. https://similarlogo.com/brand/fiat/
Record Change log (1)
2026-09-08Fiat: source-attributed artwork and PNG/SVG renditions added.
This is a monochrome community vector reproduction from Simple Icons, not an official press-kit master. Downloads include a cleaned SVG and PNG sizes generated from it. The collection date is not the logo’s introduction date.
All logos and trademarks on SimilarLogo are the property of their respective owners and are provided for informational, editorial and identification purposes only. Availability here does not imply any licence, affiliation or endorsement. Rights holder? Claim this brand · Request removal · Report an error. Staff review each request; there is no automatic takedown.