Company milestone · 1996
Flash Engineering, the racing team from which Polestar originated, was founded to compete in the Swedish Touring Car Championship. [1]
Polestar Logo
Archive record · not confirmed as the current logo.
Logo files, variants & history · SVG, PNG · updated 2 mo ago
File checks recorded: The file registry records a passed file-format check for each file.AI-assisted source check: An AI-assisted process compared the artwork with its recorded source URL; an editor has not reviewed it.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About Polestar
Electric car manufacturer
Polestar is a Swedish manufacturer of electric cars headquartered in Torslanda, outside Gothenburg. Its holding company, Polestar Automotive Holding UK PLC, is principally owned by Li Shufu's PSD Investment, Geely Holding and Volvo Cars.
Polestar has no manufacturing plant of its own; its cars are built in facilities controlled by Volvo or Geely in countries including China, the United States and South Korea.
The brand grew out of Flash Engineering, a Swedish motorsport team founded in 1996, which was renamed Polestar Racing in 2005 and later ran a tuning division, Polestar Performance AB.
Volvo Cars acquired the Polestar brand in July 2015 and repositioned it as an electric vehicle brand from 2017; the racing team was renamed Cyan Racing.
Sources: [1]
Available in this archive
Polestar logo files at a glance
Polestar has 6 downloadable files in SVG, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 2,048 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for Polestar. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
SVG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
One logo record is catalogued. The milestones below are dated separately from it.
The brand's motorsport origins, its 2017 relaunch as an electric car brand with a new identity, and the French logo dispute. The Polestar Racing logos used before 2017 are not described in the sources checked. Company and product dates are labelled separately from design changes.
Company milestone · 2005
The team was sold and renamed Polestar Racing. [1]
Company milestone · 2009
Polestar became Volvo's official partner for modifying existing models, under the name Polestar Performance. [1]
Company milestone · 2015-07
Volvo Cars bought Polestar and began selling Polestar-enhanced models through its dealers. [1]
Logo milestone · 2017-10-17
Polestar was launched as a standalone electric car brand at an event in Shanghai with a new visual identity by Stockholm Design Lab, including a star symbol; the Polestar 1 coupé was introduced the same day. [1] [2]
Product milestone · 2019-02-27
Polestar unveiled the Polestar 2 in an online presentation broadcast from its Gothenburg headquarters. [1]
Company milestone · 2019-07
Citroën took Polestar to court in France, alleging that the Polestar logo, formed of chevrons, was too close to the Citroën and DS Automobiles logos. The court found for Citroën in June 2020, and the companies settled in September 2022. [1]
Company milestone · 2022-06-24
Polestar shares began trading on Nasdaq under the symbol PSNY. [1]
Research sources
- Polestar ↗ · Wikipedia · accessed 2026-09-25
- Polestar ↗ · Stockholm Design Lab · accessed 2026-09-25
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Dates not verifiedStatus unverified
Polestar logo Monochrome rendition · Community reproduction
Monochrome community vector reproduction from Simple Icons. The SVG is a sanitized drawing copy and PNGs are generated renditions, not official press-kit masters. The collection date is not the logo’s introduction date.
1/1
All 1 logo record for Polestar
- Polestar logo Monochrome rendition · Community reproduction (this page)
Colour sample
Rendition colours
Black (primary sample)Primary
- HEX
- #000000
- RGB
- 0, 0, 0
Text contrast on white21:1 · AAA
Text contrast on near-black1.11:1 · Fail
Colour recorded with the Simple Icons community reproduction. It is not an owner-published colour specification. See other black logos →
Design context
Logo design & typography notes
Stockholm Design Lab describes the symbol as an interpretation of the name Polestar, the guiding Northern Star, developed together with the first car models.
From the researched record (AI-assisted source review); see research sources.
Researched typography noteThe identity by Stockholm Design Lab uses Unica77 Polestar Var, a typeface with a single weight and variable letter spacing adjusted for different sizes.
Logo lettering can differ from a brand’s corporate typefaces.
Reference
Frequently asked
Who designed the Polestar logo?
2017 Polestar visual identity (2017) is credited to Stockholm Design Lab (studio). The designer of the specific file version shown on this page is not recorded. [2]
Can I use the Polestar logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
When did Polestar change its logo?
2017-10-17: Polestar was launched as a standalone electric car brand at an event in Shanghai with a new visual identity by Stockholm Design Lab, including a star symbol; the Polestar 1 coupé was introduced the same day. [1] [2]
What file formats are available for the Polestar logo in this archive?
Available file formats: SVG, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
No close visual matches
No other archived mark is listed as a close match; that is not a uniqueness or trademark check. The similarity check shows weaker candidates.
Same industry
More Automotive & Mobility logos
Listed because the archive records the same industry, Sweden first.
Provenance
Source & evidence
Simple Icons community reproduction (github.com/simple-icons/simple-icons · icons/polestar.svg), checked by an AI-assisted process; an editor has not reviewed it.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimple Icons community reproductionInspect source reference ↗
Source reviewAI-assisted check · 2026-09-08; no editor reviewInspect the recorded website
- Source
- github.com/simple-icons/simple-icons · icons/polestar.svg
- Source date
- 2026-09-08
- Recorded by
- Archive import with an AI-assisted source check
- Originality
- Community vector reproduction; not an official master
- SHA-256
- cd4cde2210f86f81c4ab5c6d81b1cc69d85be1eca297c544fc0e296058d9b432
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “Polestar logo record.” Updated 2026-09-08. https://similarlogo.com/brand/polestar/
Record Change log (1)
2026-09-08Polestar: source-attributed artwork and PNG/SVG renditions added.
This is a monochrome community vector reproduction from Simple Icons, not an official press-kit master. Downloads include a cleaned SVG and PNG sizes generated from it. The collection date is not the logo’s introduction date.
All logos and trademarks on SimilarLogo are the property of their respective owners and are provided for informational, editorial and identification purposes only. Availability here does not imply any licence, affiliation or endorsement. Rights holder? Claim this brand · Request removal · Report an error. Staff review each request; there is no automatic takedown.