Company milestone · 2005
Klarna was founded in Stockholm under the name Kreditor. [1]
Klarna Logo
Archive record · not confirmed as the current logo.
Logo files, variants & history · SVG, PNG · updated 2 mo ago
File checks recorded: The file registry records a passed file-format check for each file.AI-assisted source check: An AI-assisted process compared the artwork with its recorded source URL; an editor has not reviewed it.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About Klarna
Payments and banking company
Klarna is a Swedish financial technology company and digital bank founded in Stockholm in 2005. It provides digital payments, short-term consumer credit, cards, banking services and merchant tools, and is known for its buy now, pay later products.
Sebastian Siemiatkowski, Niklas Adalberth and Victor Jacobsson founded the company as Kreditor with support from the Stockholm School of Economics’ start-up incubator; it changed its name to Klarna in 2009.
Klarna Bank AB, the group’s Swedish banking subsidiary, is supervised by the Swedish Financial Supervisory Authority. The parent company, Klarna Group plc, is listed on the New York Stock Exchange.
Klarna introduced its pink brand colour with its 2017 rebrand; the 2024 refresh kept the pink and redrew the wordmark.
Available in this archive
Klarna logo files at a glance
Klarna has 6 downloadable files in SVG, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 2,048 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for Klarna. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
SVG · Primary
Monochrome K dot symbol · Community reproduction
PNG · Primary
Monochrome K dot symbol · Community reproduction
PNG · Primary
Monochrome K dot symbol · Community reproduction
PNG · Primary
Monochrome K dot symbol · Community reproduction
PNG · Primary
Monochrome K dot symbol · Community reproduction
PNG · Primary
Monochrome K dot symbol · Community reproduction
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
One logo record is catalogued. The milestones below are dated separately from it.
Company history from 2005 and the logo changes of 2017 and 2024 reported by Brand New and Creative Review. Company and product dates are labelled separately from design changes.
Company milestone · 2009
The company changed its name from Kreditor to Klarna. [1]
Company milestone · 2013
Klarna acquired the German online payments company SOFORT AG, forming Klarna Group. [1]
Logo milestone · 2017
Klarna introduced a new logo and identity by DDB Stockholm, which brought in the company’s pink brand colour. [2] [3]
Company milestone · 2017-06
Klarna received a full banking licence from the Swedish Financial Supervisory Authority. [1]
Logo milestone · 2024-02
Klarna’s in-house team launched a brand refresh that kept the Klarna pink, redrew the wordmark to match new typefaces, added off-white and black to the primary palette and introduced a new motion identity. [3] [4]
Company milestone · 2025-09-10
Klarna’s shares began trading on the New York Stock Exchange under the ticker KLAR after its initial public offering. [1]
Research sources
- Klarna ↗ · Wikipedia · accessed 2026-09-25
- New Logo and Identity for Klarna by DDB Stockholm ↗ · Brand New (UnderConsideration), 2017-09-21 · accessed 2026-09-25
- Klarna’s new look aims to elevate the shopping experience ↗ · Creative Review, 2024-02-06 · accessed 2026-09-25
- New Logo and Identity for Klarna done In-house ↗ · Brand New (UnderConsideration), 2024-04-15 · accessed 2026-09-25
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Dates not verifiedStatus unverified
Klarna logo Monochrome K dot symbol · Community reproduction
Monochrome community vector reproduction from Simple Icons. The SVG is a sanitized drawing copy and PNGs are generated renditions, not official press-kit masters. The collection date is not the logo’s introduction date.
1/1
All 1 logo record for Klarna
- Klarna logo Monochrome K dot symbol · Community reproduction (this page)
Colour sample
Rendition colours
Black (primary sample)Primary
- HEX
- #000000
- RGB
- 0, 0, 0
Text contrast on white21:1 · AAA
Text contrast on near-black1.11:1 · Fail
Colour recorded with the Simple Icons community reproduction. It is not an owner-published colour specification. See other black logos →
Design context
Logo design & typography notes
Creative Review reports that the 2024 logo animation is inspired by the push of a button, and that the secondary palette, used mostly for backgrounds, adds two purples, a grey and a green.
From the researched record (AI-assisted source review); see research sources.
Researched typography noteSince the 2024 refresh, Klarna Title has been the headline typeface in Klarna’s brand communications and Klarna Text the typeface for body copy. Creative Review reports that Klarna worked with the type foundry Colophon on them.
Logo lettering can differ from a brand’s corporate typefaces.
Reference
Frequently asked
Who designed the Klarna logo?
2017 Klarna logo and identity (2017) is credited to DDB Stockholm (agency). Klarna Title and Klarna Text typefaces (2024) is credited to Colophon (studio). The designer of the specific file version shown on this page is not recorded. [2] [3]
Can I use the Klarna logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
When did Klarna change its logo?
2017: Klarna introduced a new logo and identity by DDB Stockholm, which brought in the company’s pink brand colour. 2024-02: Klarna’s in-house team launched a brand refresh that kept the Klarna pink, redrew the wordmark to match new typefaces, added off-white and black to the primary palette and introduced a new motion identity. [2] [3] [4]
What file formats are available for the Klarna logo in this archive?
Available file formats: SVG, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Marks with visual support
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same industry
More Fintech & Payments logos
Listed because the archive records the same industry.
Provenance
Source & evidence
Simple Icons community reproduction (github.com/simple-icons/simple-icons · icons/klarna.svg), checked by an AI-assisted process; an editor has not reviewed it.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimple Icons community reproductionInspect source reference ↗
Source reviewAI-assisted check · 2026-09-08; no editor reviewInspect the recorded website
- Source
- github.com/simple-icons/simple-icons · icons/klarna.svg
- Source date
- 2026-09-08
- Recorded by
- Archive import with an AI-assisted source check
- Originality
- Community vector reproduction; not an official master
- SHA-256
- d8eb2f6dd772abb95c0ad56757683be57687bfab87c1b734cd5caec6dd3150d4
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “Klarna logo record.” Updated 2026-09-08. https://similarlogo.com/brand/klarna/
Record Change log (1)
2026-09-08Klarna: source-attributed artwork and PNG/SVG renditions added.
This is a monochrome community vector reproduction from Simple Icons, not an official press-kit master. Downloads include a cleaned SVG and PNG sizes generated from it. The collection date is not the logo’s introduction date.
All logos and trademarks on SimilarLogo are the property of their respective owners and are provided for informational, editorial and identification purposes only. Availability here does not imply any licence, affiliation or endorsement. Rights holder? Claim this brand · Request removal · Report an error. Staff review each request; there is no automatic takedown.