Company milestone · 2004-02
Alipay was established in Hangzhou by Alibaba Group and Jack Ma. Introduced for Taobao, it held a buyer’s payment until the buyer confirmed receipt of the goods. [1] [2]
Alipay Logo
Archive record · not confirmed as the current logo.
Logo files, variants & history · SVG, PNG · updated 2 mo ago
File checks recorded: The file registry records a passed file-format check for each file.AI-assisted source check: An AI-assisted process compared the artwork with its recorded source URL; an editor has not reviewed it.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About Alipay
Mobile and online payment platform
Alipay (支付宝) is a third-party mobile and online payment platform established in Hangzhou, China, in February 2004 by Alibaba Group and its founder Jack Ma. In 2015 its parent company was rebranded as Ant Financial Services Group.
Alongside WeChat, Alipay has been described as a Chinese super-app, with functions beyond payment such as ride-hailing, travel booking and medical appointments.
Its logo has moved from early designs that stressed payment security to a single blue 支 character, the opening character of its Chinese name.
Available in this archive
Alipay logo files at a glance
Alipay has 6 downloadable files in SVG, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 2,048 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for Alipay. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
SVG · Primary
Monochrome Alipay character app symbol · Community reproduction
PNG · Primary
Monochrome Alipay character app symbol · Community reproduction
PNG · Primary
Monochrome Alipay character app symbol · Community reproduction
PNG · Primary
Monochrome Alipay character app symbol · Community reproduction
PNG · Primary
Monochrome Alipay character app symbol · Community reproduction
PNG · Primary
Monochrome Alipay character app symbol · Community reproduction
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
One logo record is catalogued. The milestones below are dated separately from it.
Logo changes from 2004 to 2024 as summarised in Chinese technology and financial news reports, with selected company milestones. The sources checked do not name the designers. Company and product dates are labelled separately from design changes.
Logo milestone · 2004
Alipay’s early logos carried the slogan “online payment, safety guaranteed” (网上支付，安全保证) and a shield device, stressing the security of payment. [2]
Logo milestone · 2006
After Alipay became independent of Taobao, its logos spelled out the full name 支付宝 and added the line “an Alibaba Group company” (阿里巴巴旗下公司). [2]
Product milestone · 2013-02
Alipay launched Alipay Wallet (支付宝钱包), which it ran as a separate brand from Alipay. [2]
Logo milestone · 2015-07
Alipay merged the Alipay Wallet and Alipay brands. A blue 支 symbol became the brand logo, and the service’s marks moved to a blue colour scheme. [2]
Logo milestone · 2020
In a brand upgrade, Alipay changed the light blue its logo had used for almost five years to a brighter blue and replaced the slogan “支付就用支付宝” with “生活好 支付宝”. [2]
Logo milestone · 2024-01-19
Alipay introduced a new logo that drops the outer frame and the wordmark, keeping only the 支 character, and adds a three-dimensional natural-light effect. The company framed the design around openness, technology and warmth. [2] [3]
Research sources
- Alipay ↗ · Wikipedia · accessed 2026-09-25
- 时隔4年 支付宝换新LOGO了：20年记录时代变迁 ↗ · Kuai Keji (MyDrivers), 2024-01-19 · accessed 2026-09-25
- 支付宝新Logo发布：去掉了外框和文字，引入立体的自然光 ↗ · Cailian Press (财联社), 2024-01-19 · accessed 2026-09-25
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Dates not verifiedStatus unverified
Alipay logo Monochrome Alipay character app symbol · Community reproduction
Monochrome community vector reproduction from Simple Icons. The SVG is a sanitized drawing copy and PNGs are generated renditions, not official press-kit masters. The collection date is not the logo’s introduction date.
1/1
All 1 logo record for Alipay
- Alipay logo Monochrome Alipay character app symbol · Community reproduction (this page)
Colour sample
Rendition colours
Black (primary sample)Primary
- HEX
- #000000
- RGB
- 0, 0, 0
Text contrast on white21:1 · AAA
Text contrast on near-black1.11:1 · Fail
Colour recorded with the Simple Icons community reproduction. It is not an owner-published colour specification. See other black logos →
Design context
Logo design & typography notes
Kuai Keji’s review of the Alipay logos describes a gradual move towards simpler designs, from slogans and a shield device to the single 支 character.
From the researched record (AI-assisted source review); see research sources.
Reference
Frequently asked
Can I use the Alipay logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
When did Alipay change its logo?
2004: Alipay’s early logos carried the slogan “online payment, safety guaranteed” (网上支付，安全保证) and a shield device, stressing the security of payment. 2006: After Alipay became independent of Taobao, its logos spelled out the full name 支付宝 and added the line “an Alibaba Group company” (阿里巴巴旗下公司). 2015-07: Alipay merged the Alipay Wallet and Alipay brands. A blue 支 symbol became the brand logo, and the service’s marks moved to a blue colour scheme. 2020: In a brand upgrade, Alipay changed the light blue its logo had used for almost five years to a brighter blue and replaced the slogan “支付就用支付宝” with “生活好 支付宝”. 2024-01-19: Alipay introduced a new logo that drops the outer frame and the wordmark, keeping only the 支 character, and adds a three-dimensional natural-light effect. The company framed the design around openness, technology and warmth. [2] [3]
What file formats are available for the Alipay logo in this archive?
Available file formats: SVG, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Marks with visual support
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same industry
More Fintech & Payments logos
Listed because the archive records the same industry, China first.
Provenance
Source & evidence
Simple Icons community reproduction (github.com/simple-icons/simple-icons · icons/alipay.svg), checked by an AI-assisted process; an editor has not reviewed it.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimple Icons community reproductionInspect source reference ↗
Source reviewAI-assisted check · 2026-09-08; no editor reviewInspect the recorded website
- Source
- github.com/simple-icons/simple-icons · icons/alipay.svg
- Source date
- 2026-09-08
- Recorded by
- Archive import with an AI-assisted source check
- Originality
- Community vector reproduction; not an official master
- SHA-256
- 63cbafe45f46b81d8198cafc8ae34862aa56505341ead6d45375cc7b5276bbe5
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “Alipay logo record.” Updated 2026-09-08. https://similarlogo.com/brand/alipay/
Record Change log (1)
2026-09-08Alipay: source-attributed artwork and PNG/SVG renditions added.
This is a monochrome community vector reproduction from Simple Icons, not an official press-kit master. Downloads include a cleaned SVG and PNG sizes generated from it. The collection date is not the logo’s introduction date.
All logos and trademarks on SimilarLogo are the property of their respective owners and are provided for informational, editorial and identification purposes only. Availability here does not imply any licence, affiliation or endorsement. Rights holder? Claim this brand · Request removal · Report an error. Staff review each request; there is no automatic takedown.