Company milestone · 2007-02
Tumblr launched and gained 75,000 users within two weeks. [1]
Tumblr Logo
Archive record · not confirmed as the current logo.
Logo files, variants & history · SVG, PNG · updated 2 mo ago
File checks recorded: The file registry records a passed file-format check for each file.AI-assisted source check: An AI-assisted process compared the artwork with its recorded source URL; an editor has not reviewed it.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About Tumblr
Microblogging and social media platform
Tumblr is a microblogging and social media platform on which users post text, images and other multimedia content to short-form blogs. It was founded by David Karp and is operated by the American company Tumblr, Inc., a subsidiary of Automattic.
Karp began developing the service in 2006 at his software consultancy, Davidville, and built it with developer Marco Arment. The name comes from tumblelogs, a term for short-form blogs.
Yahoo bought Tumblr in 2013 for $1.1 billion in cash. After Verizon acquired Yahoo in 2017, Tumblr sat in Verizon's Oath division until Verizon Media announced its sale to Automattic, the operator of WordPress.com, in August 2019.
Tumblr's logo page offers the wordmark, iOS and Android app icons and a standalone 't' icon for download.
Available in this archive
Tumblr logo files at a glance
Tumblr has 6 downloadable files in SVG, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 2,048 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for Tumblr. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
SVG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
One logo record is catalogued. The milestones below are dated separately from it.
Founding, ownership changes, the 2014 and 2018 wordmark revisions and the 2022 app icon, as recorded in the cited sources. Company and product dates are labelled separately from design changes.
Company milestone · 2013-05-20
Yahoo announced an agreement to acquire Tumblr for $1.1 billion in cash; the deal was finalized on 20 June 2013, with David Karp remaining chief executive. [1]
Logo milestone · 2014-02
Brand New recorded a revised Tumblr logo drawn in-house, which it catalogued as a custom serif wordmark. [3]
Logo milestone · 2018-08
Tumblr introduced a new wordmark that dropped the period at the end of the logo and replaced the curved intersections of its serifs. The 't' and 'r' were recut to match a custom typeface developed for the platform by the design firm Dinamo, which worked with Tumblr's creative director Doug Richard. [4] [5]
Company milestone · 2019-08-12
Verizon Media announced the sale of Tumblr to Automattic. [1]
Visual identity milestone · 2022-05
Tumblr changed its app icon to a lowercase 't' drawn with overlapping lines in an orange and purple gradient, replacing a gradient outline of the 't' taken from the wordmark. [6]
Research sources
- Tumblr ↗ · Wikipedia · accessed 2026-09-25
- Logo ↗ · Tumblr, Inc. · accessed 2026-09-25
- New Logo for Tumblr done In-house ↗ · Brand New (UnderConsideration), 2014-02-18 · accessed 2026-09-25
- New Logo and Identity for Tumblr by Dinamo and In-house ↗ · Brand New (UnderConsideration), 2018-08-13 · accessed 2026-09-25
- Tumblr is killing off its dot (archived copy) ↗ · Fast Company, 2018-08-14 · accessed 2026-09-25
- Users are seriously unimpressed with the new Tumblr logo ↗ · Creative Bloq, 2022-05-18 · accessed 2026-09-25
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Dates not verifiedStatus unverified
Tumblr logo Monochrome rendition · Community reproduction
Monochrome community vector reproduction from Simple Icons. The SVG is a sanitized drawing copy and PNGs are generated renditions, not official press-kit masters. The collection date is not the logo’s introduction date.
1/1
All 1 logo record for Tumblr
- Tumblr logo Monochrome rendition · Community reproduction (this page)
Colour sample
Rendition colours
Black (primary sample)Primary
- HEX
- #000000
- RGB
- 0, 0, 0
Text contrast on white21:1 · AAA
Text contrast on near-black1.11:1 · Fail
Colour recorded with the Simple Icons community reproduction. It is not an owner-published colour specification. See other black logos →
Design context
Logo design & typography notes
The period at the end of the pre-2018 wordmark referred to the spoken phrase 'Tumblr dot com'. In 2014 Starbucks paid to turn the dot into a coffee cup for a day.
From the researched record (AI-assisted source review); see research sources.
Researched typography noteThe logo is set in Bookman Old Style with modifications. In the 2018 revision the 't' and 'r' were recut to align with a custom typeface developed by Dinamo.
Logo lettering can differ from a brand’s corporate typefaces.
Reference
Frequently asked
Who designed the Tumblr logo?
2018 Tumblr wordmark (2018) is credited to Dinamo (studio). The designer of the specific file version shown on this page is not recorded. [4] [5]
Can I use the Tumblr logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
When did Tumblr change its logo?
2014-02: Brand New recorded a revised Tumblr logo drawn in-house, which it catalogued as a custom serif wordmark. 2018-08: Tumblr introduced a new wordmark that dropped the period at the end of the logo and replaced the curved intersections of its serifs. The 't' and 'r' were recut to match a custom typeface developed for the platform by the design firm Dinamo, which worked with Tumblr's creative director Doug Richard. [3] [4] [5]
What file formats are available for the Tumblr logo in this archive?
Available file formats: SVG, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Marks with visual support
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same industry
More Media & Streaming logos
Listed because the archive records the same industry.
Provenance
Source & evidence
Simple Icons community reproduction (github.com/simple-icons/simple-icons · icons/tumblr.svg), checked by an AI-assisted process; an editor has not reviewed it.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimple Icons community reproductionInspect source reference ↗
Source reviewAI-assisted check · 2026-09-08; no editor reviewInspect the recorded website
- Source
- github.com/simple-icons/simple-icons · icons/tumblr.svg
- Source date
- 2026-09-08
- Recorded by
- Archive import with an AI-assisted source check
- Originality
- Community vector reproduction; not an official master
- SHA-256
- d7c633f1d62042ca0329b09ab46f972def8bf74801f489ca31ee5eeb090db1a2
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “Tumblr logo record.” Updated 2026-09-08. https://similarlogo.com/brand/tumblr/
Record Change log (1)
2026-09-08Tumblr: source-attributed artwork and PNG/SVG renditions added.
This is a monochrome community vector reproduction from Simple Icons, not an official press-kit master. Downloads include a cleaned SVG and PNG sizes generated from it. The collection date is not the logo’s introduction date.
All logos and trademarks on SimilarLogo are the property of their respective owners and are provided for informational, editorial and identification purposes only. Availability here does not imply any licence, affiliation or endorsement. Rights holder? Claim this brand · Request removal · Report an error. Staff review each request; there is no automatic takedown.