Product milestone · 1966-07-25
In a letter to NFL commissioner Pete Rozelle, Kansas City Chiefs owner Lamar Hunt referred to the planned AFL–NFL championship game as the “Super Bowl”, a name he wrote could be improved upon. [1]
NFL Super Bowl Logo
Logo files, variants & history · AI, PNG · updated 2 mo ago
File checks recorded: The file registry records a passed file-format check for each file.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About NFL Super Bowl
Championship game of the National Football League
The Super Bowl is the championship game of the National Football League (NFL). It has been the final game of every NFL season since the 1966 season, and the winning team receives the Vince Lombardi Trophy, named after the coach who won the first two Super Bowls.
The game was created under the 1966 merger agreement between the NFL and the American Football League (AFL). It was first called the AFL–NFL World Championship Game; the Super Bowl name was adopted with Super Bowl III in 1969.
Lamar Hunt, owner of the AFL’s Kansas City Chiefs, first used the term “Super Bowl” for the game during the merger meetings. In a letter of 25 July 1966 to NFL commissioner Pete Rozelle, he wrote that he had “kiddingly” called it the Super Bowl.
Each game is identified by a Roman numeral, a practice first used for Super Bowl V in January 1971 and applied retroactively to the first four games. Super Bowl 50, played on 7 February 2016, is the one exception.
Before Super Bowl XLV, each game had its own logo, often with imagery reflecting the host city. Since then the logos have followed a standard design built around the Vince Lombardi Trophy.
Company: National Football League.
Available in this archive
NFL Super Bowl logo files at a glance
NFL Super Bowl has 2 downloadable files in AI, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 3,000 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for NFL Super Bowl. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
AI · Primary
Undated record · Current
PNG · Primary
Undated record · Current
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
One logo record is catalogued. The milestones below are dated separately from it.
The origin of the Super Bowl name and numbering, and the league’s standard logo design from Super Bowl XLV (2011) to the host-themed numerals introduced for Super Bowl LVI (2022), as recorded in the cited sources. The individual logo of each game is not listed. Company and product dates are labelled separately from design changes.
Product milestone · 1967
The first AFL–NFL World Championship Game was played. The first four games, from 1967 to 1970, took place before the two leagues merged. [1]
Product milestone · 1969
The Super Bowl name was adopted for the third game, Super Bowl III. [1]
Product milestone · 1971-01
Super Bowl V became the first game identified by a Roman numeral; the numbering was applied retroactively to the first four games. [1]
Logo milestone · 2010-02-04
The NFL unveiled a new logo design, first used for Super Bowl XLV in Arlington, Texas, in February 2011. It made the Vince Lombardi Trophy a permanent part of Super Bowl logos, set above the game’s Roman numerals in silver, with a silver image of the host stadium in a regional version and no stadium in a national version. [2] [4]
Logo milestone · 2014-06-04
The NFL announced that the 50th game would be branded Super Bowl 50, in Arabic numerals, rather than Super Bowl L. The league’s design team went through 73 versions; the final logo placed a large gold 50 behind the trophy instead of silver numerals beneath it. [3] [5]
Logo milestone · 2017
Roman numerals returned for Super Bowl LI. From this game on, logos kept the Super Bowl 50 layout but used Roman numerals, no stadium image and different accent colours. [2] [5]
Logo milestone · 2022
For Super Bowl LVI, scenery reflecting the host region was placed inside the numerals: palm-tree silhouettes in a sunset colour scheme. The Super Bowl LVII logo of 2023 followed the same approach, with a red-rock desert landscape under a turquoise sky. [2] [6]
Research sources
- Super Bowl ↗ · Wikipedia · accessed 2026-09-25
- Super Bowl XLV ↗ · Wikipedia · accessed 2026-09-25
- Super Bowl 50 ↗ · Wikipedia · accessed 2026-09-25
- NFL unveils new Super Bowl logo, with national and regional looks ↗ · NFL.com (Associated Press), 2010-02-04 · accessed 2026-09-25
- NFL: It’s Super Bowl 50, not L ↗ · ESPN, 2014-06-04 · accessed 2026-09-25
- Super Bowl logo history and the design philosophy representing Phoenix’s fourth ↗ · Cronkite News – Arizona PBS, 2023-02-08 · accessed 2026-09-25
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Colour sample
Sampled artwork colours
Grey (primary sample)Primary
- HEX
- #EEEEEE
- RGB
- 238, 238, 238
A very light grey sample. White background pixels are skipped, so a value this light can come from the artwork’s edge pixels rather than a colour in the mark. How colours are sampled
Text contrast on white1.16:1 · Fail
Text contrast on near-black16.28:1 · AAA
Grey (accent sample)Accent
- HEX
- #CCCCCC
- RGB
- 204, 204, 204
A very light grey sample. White background pixels are skipped, so a value this light can come from the artwork’s edge pixels rather than a colour in the mark. How colours are sampled
Text contrast on white1.61:1 · Fail
Text contrast on near-black11.76:1 · AAA
Approximate values sampled from the archived artwork file. Sampling can round colours, so these are not the owner’s published colour specification. See other grey logos →
Design context
Logo design & typography notes
Todd Radom designed the logo for Super Bowl XXXVIII, played in Houston in 2004. Cronkite News describes it as a reference to Houston as “Space City”, with a ringed-planet shape and “Super Bowl” lettering in a typeface resembling NASA’s.
The Super Bowl 50 logo was the last Super Bowl logo to include the host stadium in the background.
From the researched record (AI-assisted source review); see research sources.
Reference
Frequently asked
Who designed the NFL Super Bowl logo?
Super Bowl XXXVIII logo (2004) is credited to Todd Radom. The designer of the specific file version shown on this page is not recorded. [6]
Can I use the NFL Super Bowl logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
When did NFL Super Bowl change its logo?
2010-02-04: The NFL unveiled a new logo design, first used for Super Bowl XLV in Arlington, Texas, in February 2011. It made the Vince Lombardi Trophy a permanent part of Super Bowl logos, set above the game’s Roman numerals in silver, with a silver image of the host stadium in a regional version and no stadium in a national version. 2014-06-04: The NFL announced that the 50th game would be branded Super Bowl 50, in Arabic numerals, rather than Super Bowl L. The league’s design team went through 73 versions; the final logo placed a large gold 50 behind the trophy instead of silver numerals beneath it. 2017: Roman numerals returned for Super Bowl LI. From this game on, logos kept the Super Bowl 50 layout but used Roman numerals, no stadium image and different accent colours. 2022: For Super Bowl LVI, scenery reflecting the host region was placed inside the numerals: palm-tree silhouettes in a sunset colour scheme. The Super Bowl LVII logo of 2023 followed the same approach, with a red-rock desert landscape under a turquoise sky. [2] [3] [4] [5] [6]
What file formats are available for the NFL Super Bowl logo in this archive?
Available file formats: AI, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
No close visual matches
No other archived mark is listed as a close match; that is not a uniqueness or trademark check. The similarity check shows weaker candidates.
Same company
More from National Football League
Listed because the archive records the same company.
Same industry
More Sportswear & Leagues logos
Listed because the archive records the same industry, United States first.
Provenance
Source & evidence
SimilarLogo archive files, not yet independently reviewed.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimilarLogo archive files
Source reviewNot independently reviewed
- Source
- Not recorded
- Source date
- 2026-08-02
- Recorded by
- SimilarLogo archive import
- SHA-256
- a36499d4f31dadb04a0796ef0b46719f34188523f039e5ed155904f380090f3e
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “NFL Super Bowl logo record.” Updated 2026-08-27. https://similarlogo.com/brand/nfl-super-bowl/
Record Change log (1)
2026-08-27Imported 2 original files (1 items) from the owner's WordPress archive snapshot 2026-08-02. Rights: editorial/reference only.
These files come from SimilarLogo's archive of NFL Super Bowl artwork (archive snapshot 2026-08-02). Formats and file details are shown in the library.
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