Company milestone · 1960
The Broncos began play in the AFL, wearing mustard-yellow and brown uniforms with dark brown helmets that carried a numeral on the side. [1] [2]
Denver Broncos Logo
Logo files, variants & history · AI, PNG · updated 2 mo ago
File checks recorded: The file registry records a passed file-format check for each file.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About Denver Broncos
Professional American football team
The Denver Broncos are a professional American football team based in Denver. They compete in the National Football League (NFL) as a member of the AFC West division and are headquartered in Englewood, Colorado.
The team began play in 1960 as a charter member of the American Football League (AFL) and joined the NFL in the 1970 merger. It played home games at Mile High Stadium from 1960 through the 2000 season and has played at Empower Field at Mile High since 2001.
The Broncos have won three Super Bowls: XXXII, XXXIII and 50. The team is owned by a group headed by Rob Walton and Greg Penner.
The logo introduced in 1997 is a profile of a horse’s head with an orange mane and navy blue outlines.
Sources: [1]
Company: National Football League.
Available in this archive
Denver Broncos logo files at a glance
Denver Broncos has 2 downloadable files in AI, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 3,000 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for Denver Broncos. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
AI · Primary
NFL Denver · Current
PNG · Primary
NFL Denver · Current
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
One logo record is catalogued. The milestones below are dated separately from it.
Broncos logos from the 1962 bucking horse to the 1968 “D” horse and the 1997 horse head, and the 2024 uniform update that kept the logo, as recorded in the cited sources. Company and product dates are labelled separately from design changes.
Logo milestone · 1962
The team unveiled a logo featuring a bucking horse and changed its colours to orange, royal blue and white. From 1962 to 1966 the helmet was orange with a caricature bronco. [1] [2]
Logo milestone · 1968
After a season with a plain royal blue helmet in 1967, the team introduced a logo in which the horse emerges from a “D”; it was worn on the royal blue helmet until 1996. [1] [2]
Company milestone · 1970
The Broncos joined the NFL as part of the AFL–NFL merger. [1]
Logo milestone · 1997-02-04
Team president Pat Bowlen introduced a new uniform and logo: a horse’s head in profile, white with orange highlights on a blue helmet, with navy blue replacing royal blue. The uniform was designed by Nike in conjunction with NFL Properties, and Nike art director Ken Black described the mark as “a powerful horse with a fiery eye and mane”. [1] [2]
Visual identity milestone · 2024-04-22
The Broncos unveiled new uniforms that kept the existing logo and colours. The helmets gained a stripe of triangle clusters, and the jerseys used block numbering and a nameplate font modelled on signage in Colorado’s national parks. [1] [3]
Research sources
- Denver Broncos ↗ · Wikipedia · accessed 2026-09-25
- Broncos unveil new uniform and logo (archived 19 April 1997) ↗ · NFL.com, 1997-02-04 · accessed 2026-09-25
- Broncos unveil new uniforms with announcement of ‘Mile High Collection’ ↗ · Denver Broncos, 2024-04-22 · accessed 2026-09-25
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Colour sample
Sampled artwork colours
Blue (primary sample)Primary
- HEX
- #112244
- RGB
- 17, 34, 68
Text contrast on white15.72:1 · AAA
Text contrast on near-black1.2:1 · Fail
Orange (accent sample)Accent
- HEX
- #DD6622
- RGB
- 221, 102, 34
Text contrast on white3.5:1 · Fail
Text contrast on near-black5.39:1 · AA
Approximate values sampled from the archived artwork file. Sampling can round colours, so these are not the owner’s published colour specification. See other blue logos →
Design context
Logo design & typography notes
Wikipedia states that the team’s live mascot, Thunder, inspired the use of a horse-head profile on the helmet.
In 2016 the team temporarily placed the earlier “D” horse logo on its helmets for its Color Rush uniform, because an NFL rule then limited teams to one helmet.
From the researched record (AI-assisted source review); see research sources.
Reference
Frequently asked
Can I use the Denver Broncos logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
When did Denver Broncos change its logo?
1962: The team unveiled a logo featuring a bucking horse and changed its colours to orange, royal blue and white. From 1962 to 1966 the helmet was orange with a caricature bronco. 1968: After a season with a plain royal blue helmet in 1967, the team introduced a logo in which the horse emerges from a “D”; it was worn on the royal blue helmet until 1996. 1997-02-04: Team president Pat Bowlen introduced a new uniform and logo: a horse’s head in profile, white with orange highlights on a blue helmet, with navy blue replacing royal blue. The uniform was designed by Nike in conjunction with NFL Properties, and Nike art director Ken Black described the mark as “a powerful horse with a fiery eye and mane”. [1] [2]
What file formats are available for the Denver Broncos logo in this archive?
Available file formats: AI, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
No close visual matches
No other archived mark is listed as a close match; that is not a uniqueness or trademark check. The similarity check shows weaker candidates.
Same company
More from National Football League
Listed because the archive records the same company.
Same industry
More Football Clubs logos
Listed because the archive records the same industry, United States first.
Provenance
Source & evidence
SimilarLogo archive files, not yet independently reviewed.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimilarLogo archive files
Source reviewNot independently reviewed
- Source
- Not recorded
- Source date
- 2026-08-02
- Recorded by
- SimilarLogo archive import
- SHA-256
- 259f33e265d11a05f96e9529ee6282160b5ce497bab53f228cab879b88cec5b8
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “Denver Broncos logo record.” Updated 2026-08-27. https://similarlogo.com/brand/denver-broncos/
Record Change log (1)
2026-08-27Imported 2 original files (1 items) from the owner's WordPress archive snapshot 2026-08-02. Rights: editorial/reference only.
These files come from SimilarLogo's archive of Denver Broncos artwork (archive snapshot 2026-08-02). Formats and file details are shown in the library.
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