Company milestone · 1997-02-07
Hiroshi Mikitani founded MDM, Inc., the company later renamed Rakuten. [1] [3]
Rakuten Logo
Archive record · not confirmed as the current logo.
Logo files, variants & history · SVG, PNG · updated 29 days ago
File checks recorded: The file registry records a passed file-format check for each file.AI-assisted source check: An AI-assisted process compared the artwork with its recorded source URL; an editor has not reviewed it.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About Rakuten
Internet services and e-commerce group
Rakuten Group, Inc. is a Japanese technology company whose internet services are centred on the online marketplace Rakuten Ichiba and extend to e-commerce, fintech, digital content and telecommunications. Hiroshi Mikitani founded it as MDM, Inc. on 7 February 1997, and Rakuten Ichiba began service in May 1997 with six employees, one server and 13 merchants.
The company took the name Rakuten, Inc. in June 1999, listed its shares on 19 April 2000 and changed its trade name to Rakuten Group, Inc. in April 2021. Its headquarters, Rakuten Crimson House, is in Futako Tamagawa, Tokyo.
Available in this archive
Rakuten logo files at a glance
Rakuten has 6 downloadable files in SVG, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 2,048 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for Rakuten. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
SVG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
One logo record is catalogued. The milestones below are dated separately from it.
Founding, renaming and the 2017 and 2018 changes to the Rakuten logo and brand symbol, as described in Rakuten’s history page and press releases. Company and product dates are labelled separately from design changes.
Product milestone · 1997-05-01
The internet shopping mall Rakuten Ichiba began service with six employees, one server and 13 merchants. [2] [3]
Company milestone · 1999-06
MDM, Inc. was renamed Rakuten, Inc. [3]
Logo milestone · 2017-07-01
Rakuten unified the branding of its services worldwide. The corporate logo received a bolder, more compact execution, service logos moved to Roman-alphabet lettering in a palette of colours, and the Circle R icon appeared for the first time in several colours, from blue to green to yellow. [3] [4]
Logo milestone · 2018-07-02
Rakuten began rolling out a renewed global brand logo, announced on 26 June 2018, across group websites, apps and services. The new design adds the Japanese character for “one” (ichi), which had first been used in Rakuten’s 2017 partnership with FC Barcelona and by its sports teams Vissel Kobe and the Tohoku Rakuten Golden Eagles, and each service was given its own colour. [3] [5]
Logo milestone · 2018-10-01
A new brand symbol built on the “one” element of the logo began replacing the Circle R symbol, introduced gradually across Rakuten services, apps and websites. [3] [6]
Company milestone · 2021-04
The trade name changed from Rakuten, Inc. to Rakuten Group, Inc. [3]
Research sources
- Rakuten ↗ · Wikipedia · accessed 2026-09-25
- About Us ↗ · Rakuten Group · accessed 2026-09-25
- Our History ↗ · Rakuten Group · accessed 2026-09-25
- Rakuten to Unify Global Brands ↗ · Rakuten, 2017-07-01 · accessed 2026-09-25
- Rakuten Global Brand Logo Renewal ↗ · Rakuten, 2018-06-26 · accessed 2026-09-25
- Rakuten Introduces New Brand Symbol ↗ · Rakuten · accessed 2026-09-25
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Dates not verifiedStatus unverified
Rakuten logo Monochrome rendition · Community reproduction
Monochrome community vector reproduction from Simple Icons. The SVG is a sanitized drawing copy and PNGs are generated renditions, not official press-kit masters. The collection date is not the logo’s introduction date.
1/1
All 1 logo record for Rakuten
- Rakuten logo Monochrome rendition · Community reproduction (this page)
Colour sample
Rendition colours
Black (primary sample)Primary
- HEX
- #000000
- RGB
- 0, 0, 0
Text contrast on white21:1 · AAA
Text contrast on near-black1.11:1 · Fail
Colour recorded with the Simple Icons community reproduction. It is not an owner-published colour specification. See other black logos →
Design context
Logo design & typography notes
The 2017 FC Barcelona jersey version of the Rakuten wordmark added a horizontal line inspired by a calligraphic form of the Japanese character for the number one. The 2018 global logo adopted this “one” element, and the brand symbol introduced later that year is based on it.
From the researched record (AI-assisted source review); see research sources.
Reference
Frequently asked
Can I use the Rakuten logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
When did Rakuten change its logo?
2017-07-01: Rakuten unified the branding of its services worldwide. The corporate logo received a bolder, more compact execution, service logos moved to Roman-alphabet lettering in a palette of colours, and the Circle R icon appeared for the first time in several colours, from blue to green to yellow. 2018-07-02: Rakuten began rolling out a renewed global brand logo, announced on 26 June 2018, across group websites, apps and services. The new design adds the Japanese character for “one” (ichi), which had first been used in Rakuten’s 2017 partnership with FC Barcelona and by its sports teams Vissel Kobe and the Tohoku Rakuten Golden Eagles, and each service was given its own colour. 2018-10-01: A new brand symbol built on the “one” element of the logo began replacing the Circle R symbol, introduced gradually across Rakuten services, apps and websites. [3] [4] [5] [6]
What file formats are available for the Rakuten logo in this archive?
Available file formats: SVG, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Marks with visual support
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same industry
More Retail & E-commerce logos
Listed because the archive records the same industry, Japan first.
Provenance
Source & evidence
Simple Icons community reproduction (github.com/simple-icons/simple-icons · icons/rakuten.svg), checked by an AI-assisted process; an editor has not reviewed it.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimple Icons community reproductionInspect source reference ↗
Source reviewAI-assisted check · 2026-09-08; no editor reviewInspect the recorded website
- Source
- github.com/simple-icons/simple-icons · icons/rakuten.svg
- Source date
- 2026-09-08
- Recorded by
- Archive import with an AI-assisted source check
- Originality
- Community vector reproduction; not an official master
- SHA-256
- 6042978a2aaa0a7f3db1171d4f65e649ad4c7cbed6325db954521d16a8ef3512
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “Rakuten logo record.” Updated 2026-09-25. https://similarlogo.com/brand/rakuten/
Record Change log (1)
2026-09-08Rakuten: source-attributed artwork and PNG/SVG renditions added.
This is a monochrome community vector reproduction from Simple Icons, not an official press-kit master. Downloads include a cleaned SVG and PNG sizes generated from it. The collection date is not the logo’s introduction date.
All logos and trademarks on SimilarLogo are the property of their respective owners and are provided for informational, editorial and identification purposes only. Availability here does not imply any licence, affiliation or endorsement. Rights holder? Claim this brand · Request removal · Report an error. Staff review each request; there is no automatic takedown.