Logo milestone · 1999-05-31
A logo designed by Ruth Kedar, a wordmark based on the Catull typeface, was introduced; it was used with slight changes until 2013. [2]
Logo files, variants & history · AI, SVG, PNG · updated 6 days ago
Brand profile
Search engine, online advertising and technology company
Google is an American technology company founded in 1998 by Larry Page and Sergey Brin. It is best known for its search engine and online advertising.
Sources: [1]
Company: Alphabet / Google.
Available in this archive
Google has 27 downloadable files in AI, SVG, PNG in this archive. 10 logo records are catalogued; that is not the number of verified redesigns.
PNG renditions reach 3,000 pixels on the longest side.
Choose a format and size ↓File library
Browse recorded formats and variants for Google. Source formats appear first, followed by raster sizes.
2015 · Current
2015 · Current
2015 · Current
1995 · Google Backrub · Retired
1997 · Retired
1998 · Retired
1998 · Retired
1999 · Retired
1999 · Retired
2010 · Retired
2013 · Retired
Google official website wordmarks · source checked 8 November 2026 · Current
Google official website wordmarks · source checked 8 November 2026 · Current
2015 · Current
2015 · Current
2015 · Current
1995 · Google Backrub · Retired
1997 · Retired
1998 · Retired
1998 · Retired
1999 · Retired
1999 · Retired
2010 · Retired
2013 · Retired
2015 · Current
Google official website wordmarks · source checked 8 November 2026 · Current
Google official website wordmarks · source checked 8 November 2026 · Current
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Google logo changes from 1999 to 2026 as recorded in the cited sources. Company and product dates are labelled separately from design changes.
Logo milestone · 1999-05-31
A logo designed by Ruth Kedar, a wordmark based on the Catull typeface, was introduced; it was used with slight changes until 2013. [2]
Logo milestone · 2013-09-19
Google introduced a flat, two-dimensional version of the logo with a slightly altered colour palette. [2]
Logo milestone · 2015-09-01
Google introduced a new logo and identity family designed to work across devices, set in Product Sans, a geometric sans-serif typeface created in-house. [2] [3]
Logo milestone · 2026-05-19
The logo was slightly updated, including a modified Google Sans and slightly brighter colours; the 2015 logo remained in use on some pages. [2]
Compiled 2026-09-24 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Earlier records come from the existing archive; their labels and dates are kept as recorded and are not cited.
The version currently listed in the archive. See the source and review date on the brand record.
Colour sample
Approximate values sampled from the archived artwork file. Sampling can round colours, so these are not the owner’s published colour specification. See other blue logos →
Design context
Ruth Kedar has said the team chose primary colours but put a secondary colour on the letter L, “which brought back the idea that Google doesn’t follow the rules”.
From the researched record (AI-assisted source review); see research sources.
Logo lettering can differ from a brand’s corporate typefaces.
Reference
Catull-based wordmark (1999) is credited to Ruth Kedar. The designer of the specific file version shown on this page is not recorded. [2]
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
1999-05-31: A logo designed by Ruth Kedar, a wordmark based on the Catull typeface, was introduced; it was used with slight changes until 2013. 2013-09-19: Google introduced a flat, two-dimensional version of the logo with a slightly altered colour palette. 2015-09-01: Google introduced a new logo and identity family designed to work across devices, set in Product Sans, a geometric sans-serif typeface created in-house. 2026-05-19: The logo was slightly updated, including a modified Google Sans and slightly brighter colours; the 2015 logo remained in use on some pages. [2] [3]
Available file formats: AI, SVG, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same company
Listed because the archive records the same company.
Same industry
Listed because the archive records the same industry, United States first.
Provenance
SimilarLogo archive files, not yet independently reviewed.
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
SimilarLogo. “Google logo record.” Updated 2026-11-08. https://similarlogo.com/brand/google/
These files come from SimilarLogo's archive of Google artwork (archive snapshot 2026-08-02). Formats and file details are shown in the library.
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