Target Logo · 1968 · Archive record 1

A record from the earlier SimilarLogo archive. Its year label is an archive label, not a verified adoption date.

RetiredEditorial / reference only

Other archive records with this label: record 2. A record number separates catalog entries; it does not establish a separate historical redesign.

This record & current logo

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Target logo, 1968–1971 · Retired
Target logo, 2018 · listed current
1968–1971 · Retired2018 · listed current

Colour

Black (#000000) → Red (#CC0000)

Not recorded: source citation, typeface.

History

Research notes for 1968

Matched to this record by its year label only; the artwork has not been confirmed as the logo described.

Logo milestone · 1968

The bullseye was streamlined by removing one of its red concentric circles.

Sources: Target Corporation ↗

Current Target logo and all 8 records →

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