Product milestone · 1982-07-08
Diet Coke was unveiled. It went on sale first in New York City in July 1982 and reached most of the United States and some Canadian markets by the end of the year. [1] [2]
Coca-Cola Diet Coke Logo
Logo files, variants & history · AI, PNG · updated 2 mo ago
File checks recorded: The file registry records a passed file-format check for each file.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About Coca-Cola Diet Coke
Diet cola brand
Diet Coke, sold in many markets as Coca-Cola Light, is a sugar-free, low-calorie cola produced by The Coca-Cola Company. It is sweetened mainly with aspartame and follows a different recipe from the flagship Coca-Cola, with a taste of its own. Unveiled on 8 July 1982, it was the first new brand since the company’s founding in 1886 to use the Coca-Cola trademark.
Coca-Cola Light was introduced in Germany in the summer of 1983.
Company: The Coca-Cola Company.
Available in this archive
Coca-Cola Diet Coke logo files at a glance
Coca-Cola Diet Coke has 2 downloadable files in AI, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 3,000 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for Coca-Cola Diet Coke. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
AI · Primary
Coca-Cola Additional Diet Coke · Current
PNG · Primary
Coca-Cola Additional Diet Coke · Current
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
One logo record is catalogued. The milestones below are dated separately from it.
The 1982 launch, the 1983 international rollout, the 1994 logo change and the 2018 packaging restage, as recorded in the cited sources; regional Coca-Cola Light designs are not covered in full. Company and product dates are labelled separately from design changes.
Product milestone · 1983
Diet Coke was launched in 28 international markets, in many of them under the name Coca-Cola Light; in Germany it went on sale in the summer of 1983. [1] [3]
Logo milestone · 1994
At the start of 1994 Diet Coke was redesigned for the first time in eight years; the logo replaced the plain italic lettering of “diet” with a script “Diet”. [1]
Visual identity milestone · 2018-01-10
The Coca-Cola Company announced a full restage of Diet Coke: a slimmer silver can, holding the same 12 fluid ounces, with a coloured centre stripe for each of four new flavours, offered alongside the existing packaging from the following month. The slim cans returned to the conventional shape about a year later. [1] [4]
Research sources
- Diet Coke ↗ · Wikipedia · accessed 2026-09-25
- Diet Coke ↗ · The Coca-Cola Company · accessed 2026-09-25
- Comeback einer Ikone: Coca-Cola Light bringt stylische Dose zurück ↗ · Coca-Cola Deutschland, 2025-03-17 · accessed 2026-09-25
- Can Diet Coke’s New Skinny, Rainbow-Colored Cans Attract the Millennials It Covets? ↗ · Adweek, 2018-01-10 · accessed 2026-09-25
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Colour sample
Sampled artwork colours
Red (primary sample)Primary
- HEX
- #EE1111
- RGB
- 238, 17, 17
Text contrast on white4.45:1 · Fail
Text contrast on near-black4.25:1 · Fail
Black (accent sample)Accent
- HEX
- #000000
- RGB
- 0, 0, 0
Text contrast on white21:1 · AAA
Text contrast on near-black1.11:1 · Fail
Approximate values sampled from the archived artwork file. Sampling can round colours, so these are not the owner’s published colour specification. See other red logos →
Design context
Logo design & typography notes
Coca-Cola Germany lists limited designer editions of Coca-Cola Light cans by Karl Lagerfeld, Marc Jacobs and Jean Paul Gaultier among the brand’s highlights, and says silver on labels and cans has marked the drink there since its introduction.
From the researched record (AI-assisted source review); see research sources.
Reference
Frequently asked
Can I use the Coca-Cola Diet Coke logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
When did Coca-Cola Diet Coke change its logo?
1994: At the start of 1994 Diet Coke was redesigned for the first time in eight years; the logo replaced the plain italic lettering of “diet” with a script “Diet”. [1]
What file formats are available for the Coca-Cola Diet Coke logo in this archive?
Available file formats: AI, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
Marks with visual support
Ranked from image embeddings, perceptual hashes and geometric evidence. Ranks are not percentages or trademark clearance.
Same company
More from The Coca-Cola Company
Listed because the archive records the same company.
Same industry
More Beverages & Soft Drinks logos
Listed because the archive records the same industry, United States first.
Provenance
Source & evidence
SimilarLogo archive files, not yet independently reviewed.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimilarLogo archive files
Source reviewNot independently reviewed
- Source
- Not recorded
- Source date
- 2026-08-02
- Recorded by
- SimilarLogo archive import
- SHA-256
- f7868d832e9160abbedec6db1fd1425f387d1d71e37c79c4e38534ac97c07bc7
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “Coca-Cola Diet Coke logo record.” Updated 2026-08-27. https://similarlogo.com/brand/coca-cola-diet-coke/
Record Change log (1)
2026-08-27Imported 2 original files (1 items) from the owner's WordPress archive snapshot 2026-08-02. Rights: editorial/reference only.
These files come from SimilarLogo's archive of Coca-Cola Diet Coke artwork (archive snapshot 2026-08-02). Formats and file details are shown in the library.
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