Logo milestone · 1959
The first Barbie logo was a pink cursive wordmark in which the capital B sits lower than the rest of the word; it was used until 1975. [2]
Barbie Logo
Logo files, variants & history · AI, PNG · updated 29 days ago
File checks recorded: The file registry records a passed file-format check for each file.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About Barbie
Fashion doll and entertainment franchise
Barbie is a fashion doll franchise created by Ruth Handler and made by the American toy company Mattel. The doll was introduced at the American International Toy Fair in New York City on 9 March 1959.
According to Creative Bloq, Mattel’s main Barbie logo is the cursive wordmark first used in 1959, with its capital B set lower than the other letters. The doll’s logo changed several times between 1975 and 2005 before Mattel returned to the original design in 2009.
Company: Mattel.
Available in this archive
Barbie logo files at a glance
Barbie has 18 downloadable files in AI, PNG in this archive. 7 logo records are catalogued; that is not the number of verified redesigns.
PNG renditions reach 3,000 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for Barbie. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
AI · Alt
2009 · Current
AI · Alt ken emblem
2009 · Current
AI · Primary
2009 · Current
AI · Primary
1959 · Retired
AI · Primary
1975 · Retired
AI · Primary
1991 · Retired
AI · Primary
1999 · Retired
AI · Primary
2004 · Retired
AI · Primary
2005 · Retired
PNG · Alt
2009 · Current
PNG · Alt ken emblem
2009 · Current
PNG · Primary
2009 · Current
PNG · Primary
1959 · Retired
PNG · Primary
1975 · Retired
PNG · Primary
1991 · Retired
PNG · Primary
1999 · Retired
PNG · Primary
2004 · Retired
PNG · Primary
2005 · Retired
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
The product’s introduction and the main Barbie wordmarks from 1959 to 2009, as described in the cited sources. The designers of the individual wordmarks are not recorded there. Company and product dates are labelled separately from design changes.
Product milestone · 1959-03-09
The Barbie doll made its debut at the American International Toy Fair in New York City. [1]
Logo milestone · 1975
A new logo gave the name a large drop shadow for a three-dimensional look, made the letter proportions more uniform and set the word on an upward slant. [2]
Logo milestone · 1991
The drop shadow was removed, the rounded ball terminals were replaced with angular, stroke-like endings, and the pink became more muted. [2]
Logo milestone · 1999
Mattel brought back a cursive logo similar to the 1959 design while keeping the slanted orientation of the later versions. [2]
Logo milestone · 2004
Updates in 2004 and 2005 reduced the slant and used a larger, looser script; for one year the i was dotted with a flower. [2]
Logo milestone · 2009
Mattel returned to the original 1959 cursive logo, in a slightly different shade of pink. [2]
Research sources
- Barbie ↗ · Wikipedia · accessed 2026-09-24
- Wait, the Barbie movie logo dates back to the 1970s? ↗ · Creative Bloq, 2023-07-28 · accessed 2026-09-25
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Earlier records come from the existing archive; their labels and dates are kept as recorded and are not cited.
2009–presentListed current
Barbie logo 2009
The version currently listed in the archive. See the source and review date on the brand record.
7/7
All 7 logo records for Barbie
- Barbie logo 1959
- Barbie logo 1975
- Barbie logo 1991
- Barbie logo 1999
- Barbie logo 2004
- Barbie logo 2005
- Barbie logo 2009 (this page)
Colour sample
Sampled artwork colours
Pink (primary sample)Primary
- HEX
- #EE4499
- RGB
- 238, 68, 153
Text contrast on white3.55:1 · Fail
Text contrast on near-black5.33:1 · AA
Approximate values sampled from the archived artwork file. Sampling can round colours, so these are not the owner’s published colour specification. See other pink logos →
Design context
Logo design & typography notes
The logo for the 2023 Barbie film is a different design from the brand’s main logo; Creative Bloq compares it to the 1975–1991 logo, without the slant and with added shine and the word Movie.
From the researched record (AI-assisted source review); see research sources.
Reference
Frequently asked
Can I use the Barbie logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
When did Barbie change its logo?
1959: The first Barbie logo was a pink cursive wordmark in which the capital B sits lower than the rest of the word; it was used until 1975. 1975: A new logo gave the name a large drop shadow for a three-dimensional look, made the letter proportions more uniform and set the word on an upward slant. 1991: The drop shadow was removed, the rounded ball terminals were replaced with angular, stroke-like endings, and the pink became more muted. 1999: Mattel brought back a cursive logo similar to the 1959 design while keeping the slanted orientation of the later versions. 2004: Updates in 2004 and 2005 reduced the slant and used a larger, looser script; for one year the i was dotted with a flower. 2009: Mattel returned to the original 1959 cursive logo, in a slightly different shade of pink. [2]
What file formats are available for the Barbie logo in this archive?
Available file formats: AI, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
No close visual matches
No other archived mark is listed as a close match; that is not a uniqueness or trademark check. The similarity check shows weaker candidates.
Same company
More from Mattel
Listed because the archive records the same company.
Provenance
Source & evidence
SimilarLogo archive files, not yet independently reviewed.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimilarLogo archive files
Source reviewNot independently reviewedInspect the recorded website
- Source
- Not recorded
- Source date
- 2026-08-02
- Recorded by
- SimilarLogo archive import
- SHA-256
- 5bd060c093ab015e1978db501485c8c2375581d3c151ded664b4d124774689ed
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “Barbie logo record.” Updated 2026-09-25. https://similarlogo.com/brand/barbie/
Record Change log (2)
2026-08-27Imported 19 original files (10 items) from the owner's WordPress archive snapshot 2026-08-02. Rights: editorial/reference only.
2026-08-27History collage archived: Barbie Evolution
These files come from SimilarLogo's archive of Barbie artwork (archive snapshot 2026-08-02). Formats and file details are shown in the library.
All logos and trademarks on SimilarLogo are the property of their respective owners and are provided for informational, editorial and identification purposes only. Availability here does not imply any licence, affiliation or endorsement. Rights holder? Claim this brand · Request removal · Report an error. Staff review each request; there is no automatic takedown.