Company milestone · 1972-06-27
Nolan Bushnell and Ted Dabney incorporated Atari, Inc. in California. [1]
Atari Logo
Archive record · not confirmed as the current logo.
Logo files, variants & history · SVG, PNG · updated 2 mo ago
File checks recorded: The file registry records a passed file-format check for each file.AI-assisted source check: An AI-assisted process compared the artwork with its recorded source URL; an editor has not reviewed it.Editorial / reference only: Recorded use status for this logo record.
Brand profile
About Atari
Video game and consumer electronics brand
Atari is a brand name that several companies have owned since 1972. Its current owner is Atari SA, the holding company formerly called Infogrames Entertainment, which describes its focus as video games, consumer hardware and licensing.
The original Atari, Inc. was founded in 1972 in Sunnyvale, California, by Nolan Bushnell and Ted Dabney. Its products included the arcade game Pong and the Atari 2600 home console.
The name comes from the board game Go, in which atari describes a position where a player can capture one or more of the opponent’s stones on the next move.
The Atari logo was designed by George Opperman and drawn by Evelyn Seto. It is known as the “Fuji” because it resembles the Japanese mountain, although its origins are unrelated to Mount Fuji.
Available in this archive
Atari logo files at a glance
Atari has 6 downloadable files in SVG, PNG in this archive. 1 logo record is catalogued; that is not the number of verified redesigns.
PNG renditions reach 2,048 pixels on the longest side.
Choose a format and size ↓File library
Files & downloads
Browse recorded formats and variants for Atari. Source formats appear first, followed by raster sizes.
Available from SimilarLogo
SVG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
PNG · Primary
Monochrome rendition · Community reproduction
A file link or download does not grant a trademark licence or permission to reuse a logo.
Brand heritage
Logo history & brand milestones
One logo record is catalogued. The milestones below are dated separately from it.
The 1973 Fuji logo and the changes of ownership of the Atari name from 1972 to 2009. The sources checked record the logo’s origin but no later redesign of the mark. Company and product dates are labelled separately from design changes.
Logo milestone · 1973
The Fuji logo first appeared on Atari’s arcade game Space Race. Bushnell had contracted the graphic designer George Opperman, who then ran his own design firm, to create a logo for the company. [2]
Company milestone · 1976
Bushnell sold Atari to Warner Communications for $28 million. The same year, Atari hired Opperman to set up the company’s own art and design division. [1] [2]
Company milestone · 1984-07
Warner sold the assets of Atari’s home console and computer businesses to Jack Tramiel’s Tramel Technology, which renamed itself Atari Corporation; the remaining part of Atari, Inc. was renamed Atari Games. [1]
Company milestone · 1998-03-13
JTS, which had merged with Atari Corporation in 1996, sold the Atari name and assets to Hasbro Interactive for $5 million. [1]
Company milestone · 2003-05-08
Infogrames Entertainment renamed its US subsidiary Infogrames, Inc. as Atari, Inc., which licensed the Atari name and logo from its sister subsidiary Atari Interactive. [1]
Company milestone · 2009-05
Infogrames Entertainment SA announced that it would change its name to Atari SA. [1]
Research sources
- Atari ↗ · Wikipedia · accessed 2026-09-25
- Atari, Inc. ↗ · Wikipedia · accessed 2026-09-25
Compiled 2026-09-25 by AI-assisted source review. Each statement links its sources; an editor has not yet independently confirmed them.
Dates not verifiedStatus unverified
Atari logo Monochrome rendition · Community reproduction
Monochrome community vector reproduction from Simple Icons. The SVG is a sanitized drawing copy and PNGs are generated renditions, not official press-kit masters. The collection date is not the logo’s introduction date.
1/1
All 1 logo record for Atari
- Atari logo Monochrome rendition · Community reproduction (this page)
Colour sample
Rendition colours
Black (primary sample)Primary
- HEX
- #000000
- RGB
- 0, 0, 0
Text contrast on white21:1 · AAA
Text contrast on near-black1.11:1 · Fail
Colour recorded with the Simple Icons community reproduction. It is not an owner-published colour specification. See other black logos →
Design context
Logo design & typography notes
Opperman said he based the design on the letter A and shaped it to suggest two players on either side of the centre line of a Pong court. Some people at Atari at the time disputed this account, saying Opperman had offered several designs and Bushnell and others chose this one.
When the original company was split in 1984–85, Atari Corporation received the trademarks and home rights, while Atari Games received the right to use the logo and brand name on arcade products with the word “Games” appended.
From the researched record (AI-assisted source review); see research sources.
Reference
Frequently asked
Who designed the Atari logo?
Atari “Fuji” logo (1973) is credited to George Opperman. Drawing of the Atari “Fuji” logo is credited to Evelyn Seto. The designer of the specific file version shown on this page is not recorded. [1] [2]
Can I use the Atari logo?
Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence. Always check the owner's brand guidelines.
When did Atari change its logo?
1973: The Fuji logo first appeared on Atari’s arcade game Space Race. Bushnell had contracted the graphic designer George Opperman, who then ran his own design firm, to create a logo for the company. [2]
What file formats are available for the Atari logo in this archive?
Available file formats: SVG, PNG. Dimensions, source and usage conditions are listed for each file below.
Visual neighbours
No close visual matches
No other archived mark is listed as a close match; that is not a uniqueness or trademark check. The similarity check shows weaker candidates.
Same industry
More Gaming & Esports logos
Listed because the archive records the same industry.
Provenance
Source & evidence
Simple Icons community reproduction (github.com/simple-icons/simple-icons · icons/atari.svg), checked by an AI-assisted process; an editor has not reviewed it.
Editorial / reference only. Download for identification, news and comparison. Commercial use needs the owner's permission. This page never grants a licence.
Technical provenance
Source typeSimple Icons community reproductionInspect source reference ↗
Source reviewAI-assisted check · 2026-09-08; no editor reviewInspect the recorded website
- Source
- github.com/simple-icons/simple-icons · icons/atari.svg
- Source date
- 2026-09-08
- Recorded by
- Archive import with an AI-assisted source check
- Originality
- Community vector reproduction; not an official master
- SHA-256
- d728a2400f271143435b3c95e19d8063bcc2e92627bcbdd4c246ba5bb184cf7d
SHA-256 of the recorded file. Checksums identify exact bytes, not who created the artwork.
Cite or link to this record
SimilarLogo. “Atari logo record.” Updated 2026-09-08. https://similarlogo.com/brand/atari/
Record Change log (1)
2026-09-08Atari: source-attributed artwork and PNG/SVG renditions added.
This is a monochrome community vector reproduction from Simple Icons, not an official press-kit master. Downloads include a cleaned SVG and PNG sizes generated from it. The collection date is not the logo’s introduction date.
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