A record from the earlier SimilarLogo archive. Its year label is an archive label, not a verified adoption date.
Colour
Black (#000000) → Black (#221122)
Not recorded: source citation, typeface.
Matched to this record by its year label only; the artwork has not been confirmed as the logo described.
Logo milestone · 1999–2000
Between October 1999 and February 2000, Amazon’s logotype gained a curved arrow running from the a to the z, shaped like a smile. Turner Duckworth, which says it took the brief from Jeff Bezos in 1998, describes turning the curved line of the previous logo upside down to form the smile.
Sources: Turner Duckworth ↗ · Wikipedia ↗
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