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Amazon’s logo reflects its vision and values, as well as its history and evolution. The logo consists of the word “Amazon” in lowercase letters, with a curved arrow below it that connects the letters A and Z. The hand represents the idea that Amazon sells everything from A to Z and the smile customers experience when they shop on Amazon. The logo is also simple and elegant, making it easy to recognize and remember. Today, we will offer you a complete list of Amazon logos from its starting journey to its current position.

1995-1997

The original Amazon logo was designed by the agency Turner Duckworth in 1995. The logo featured a black letter “A” with a squiggly line originating from the left side of the letter, which represented the Amazon River. The emblem was minimalist and adhered to some essential concepts of effective logo design.

1997

This is the 1997 version of the Amazon logo, a stylized “A” with a curved line underneath. The logo featured a black letter “A” with a squiggly line originating from the left side of the letter, which represented the Amazon River. The updated logo became a black-and-white color scheme with some gradient effects.

1997

Another 1997 version of the Amazon logo has the maroon-colored letter A. The A is in a stylized font with a sharp point at the top, starting from the left, and a curved base. The background is white.

1998

The logo in the image is the old Amazon logo from 1998. The logo shows a green and blue globe with a yellow banner that reads “Welcome to amazon.com” and “Earth’s biggest bookstore”. The logo reflects Amazon’s original vision of becoming the world’s largest online bookstore. The globe symbolizes the global reach of the company, while the banner invites customers to explore its vast selection of books.

1998

The logo on the left side of the image is the original Amazon logo from 1998. It is a black wordmark with a yellow “O” in the middle. The wordmark spells out “amazon.com” in lowercase letters.

The logo was designed by Jeff Bezos, the founder and CEO of Amazon. He chose the name Amazon because it was “exotic and different” and the largest river in the world, reflecting his ambition to create the most extensive online bookstore. He also liked that the name started with an “A,” which would make it appear at the top of alphabetical lists.

1999

The logo on the left side of the image is the old Amazon logo from 1999. It is a yellow-orange color with a black outline and features a star on either side of the word “amazon.com.” “Welcome to” is written above the word in a sans-serif font, and “amazon.com” in a smaller font size.

1999-2000

It is the Amazon logo from 1999-2000. It is a black wordmark with a yellow underline that curves up to the right. The word “amazon” is written in lowercase letters and the “.com” is written in smaller font. They dropped the welcome to part and shortened it.

2000-2005

In 2000 Amazon changed its logo again completely. It is a black wordmark with an orange swoosh below it. The Swoosh is curved and points from the “a” to the “z” in “amazon” pointing and curving the bottom of z slightly. The trademark appears on the bottom right side. They used it from 2000 to 2005.

2006-2007

Nothing much changed in this logo and previous one. Except the trademark word shifted from bottom to top right.

2008-2011

This Amazon logo is from 2008 to 2011. This logo mostly stayed the same as the previous one, too. Only they removed the trademark from the right side.

2012-2014

This Amazon logo is a black wordmark with an orange arrow below it, pointing from the “a” to the “z.” The hand represents a smile, conveying the company’s customer-centric approach. They removed the “.com” part and shortened it.

2015

This Amazon logo is from 2015. It is a blue rectangle with the word “Amazon” in white letters and an orange arrow below it. The hand is pointing from the “a” in “Amazon” to the “z.” The logo also has a “Try Prime” button in the top right corner. It is meant for visitors and others to try Amazon’s Prime subscription service.

Font Used In Amazon Logo

What font does Amazon use for its current logo? Officina Sans Bold, a sans serif typeface, is the font used for the Amazon logo. In 1990, ITC released it as an OpenType font, which Erik Spiekermann and Ole Schäfer had designed for the first time. Amazon also uses Amazon Ember as the master brand font for its various products and services.

Conclusion

The Amazon logo is a simple, practical design representing the company’s vision, values, and offerings. The logo consists of a black wordmark with an orange arrow below it, pointing from the “a” to the “z” in “Amazon.” The arrow symbolizes a smile, indicating customer satisfaction and happiness. The arrow also implies that Amazon sells everything from A to Z, offering its customers a wide range of products and services.

The logo uses a custom font called ITC Officina Sans Bold and Amazon Ember, which is rounded and modern. The logo is black to convey elegance, sophistication, and power. The logo reflects Amazon’s evolution into a global technology company that dominates the e-commerce, cloud computing, digital streaming, and artificial intelligence industries. The logo is one of the most recognizable in the e-commerce and internet.