FedEx is one of the world’s leading shipping companies, known for speed and reliability. It was founded in 1973 by Frederick W. Smith. He dreamed of creating a fast and reliable delivery system across the globe. Initially operating in the United States, Fedex quickly expanded its services internationally, revolutionizing package and document deliveries.
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About FedEx Logo History and Evolution
Moreover, the company’s unique eye-catching logo and perfect delivery business attracted people as it went global. But the Fedex logo has undergone several transformations since its inception, reflecting the company’s growth and commitment to excellence.
1973 – 1991
The original Fedex logo featured company name in bold, blue capital letters. This design exemplified professionalism and reliability. Thus, aligning with Fedex’s commitment to swift and secure delivery.
1991-1994
After acquiring Flying Tigers, Federal Express became a leading all-cargo airline operating in over twenty countries. This prompted a rebranding effort, resulting in an updated name, FedEx, and a transitional logo. While lacking the distinct white arrow, it retained the original’s orange-plus-purple palette and rounded type. Serving as a bridge to the final design, this logo facilitated customer recognition and maintained a connection to the familiar brand.
1994 – Present
The current FedEx logo is nearly 30 years old, but it is still one of the most clever and effective logos ever designed. It is professional, has hidden cues within the design, and works well in digital applications.
Most logos from the 1990s have had to be redesigned to work on social media, but the FedEx logo has stood the test of time. This is a credit to the designers, Lindon Leader and Landor Associates.
FedEx Logo’s Hidden Arrow
FedEx logo is famous for its hidden arrow, which is formed by the white space between the letters “E” and “X”. This arrow represents the company’s commitment to speed and forward movement.
The use of negative space in the FedEx logo is a clever typography example. The white space is shaped by the fonts and combined in a way that creates a visual illusion.
The hidden arrow is a subtle but effective way to convey the company’s message. It is also a reminder of design power and the importance of negative space.
FedEx Operation Segments and Subsidiary
As a global company, FedEx provides a wide range of transportation, e-commerce, and business services. They include package and freight delivery, business and document services, and supply chain management and logistics solutions.
FedEx Corporation has five main operating segments:
- FedEx Express: This segment provides time-definite delivery services for packages and freight worldwide.
- FedEx Ground: This segment provides ground delivery services for packages and freight within the United States and Canada.
- FedEx Freight: This segment provides less-than-truckload (LTL) and full-truckload (FTL) freight delivery services within the United States and Canada.
- FedEx Supply Chain: This segment provides supply chain management and logistics solutions to customers around the world.
- FedEx Services: This segment provides business and document services, such as printing and copying, shipping, and mailbox rentals.
FedEx Corporation also has a number of subsidiaries, including:
- FedEx Trade Networks: This subsidiary provides trade brokerage, freight forwarding, and customs clearance services.
- FedEx Office: This subsidiary provides business and document services, such as printing and copying, shipping, and mailbox rentals.
- FedEx Custom Critical: This subsidiary provides expedited delivery services for time-critical shipments.
- FedEx Ground Package System: This subsidiary provides ground delivery services for packages and freight within the United States and Canada.
- FedEx Freight: This subsidiary provides less-than-truckload (LTL) and full-truckload (FTL) freight delivery services within the United States and Canada.
FedEx Dataworks: FedEx Dataworks isn’t a segment or subsidiary. This is a division of the company that develops innovative technology solutions for FedEx and its customers. FedEx Dataworks leverages data science, artificial intelligence, machine learning, cloud computing, and other advanced tools to create products and platforms that enhance the customer experience and optimize the business operations.
To Sum It Up,
The FedEx logo has undergone several transformations over the years, but the current design, featuring a hidden arrow, has stood the test of time. The arrow represents the company’s commitment to speed and forward movement. So, if you want to add a commitment and speed in your design then you can check out our FedEx logo collection now and download them for yourself!
If you liked this article and looking for more logos for inspiration then check out our Aquaman, Air Jordan, and Playboy logo.
Thank you for reading.